The convenience of online shopping is increasingly appealing to today’s consumer. With Amazon recently announcing same-day delivery in two major cities in Canada – the pressure on brick-and-mortar retailers is stronger than ever.
We all know metrics are important, they are the compass that guides the business. With all this data available, it can be a struggle for retailers to properly collect and interpret the data they have available to them.
We’ve all heard the key to omnichannel is successfully blending online and in-store. But what does that actually look like when you walk into the store of the future?
The content from IRDC was so inspiring we just had to share more! For part one of our key takeaways check out our previous blog here.
We just got back to the office with fresh knowledge and inspiration from the International Retail Design Conference, held in Montreal, Canada.
In part two of our three-part series, we talked about the danger of ignoring the increasingly powerful consumer group known as millennials.
While at a tradeshow in Las Vegas, I was on a mission to traverse the seemingly endless aisles of slot machines and gaming tables to try and find places to shop. Las Vegas has a solid mix of shops that range from high-end to low-end and everything in-between. For this reason, I thought it would be great to treat myself and see how brands separate themselves from their competition.
“Creating a great omnichannel experience” is constantly being thrown around in the retail world but what exactly does it mean and is it here to stay?
It goes without saying that retail marketers have their hands full when it comes to planning Black Friday campaigns.