The opening of Apple’s new flagship store in San Francisco brings to light many ideas about how to create the best in-store experience for customers. Not only is the store breathtaking, but it’s also a great example of what tomorrow’s store should take into consideration.
I recently had an opportunity to go to Shoptalk- a first-of-its-kind event focused on “next-gen commerce" in Las Vegas. Shoptalk focuses on innovation & disruption in retail & e-commerce featuring big retailers, technology providers, innovative disrupters, and venture capitalists sharing their perspectives in a panelist setting.
In case you missed it today, The Beer Store has gone digital, implementing what they are calling “Pricing Information Centers” in 367 of their locations by mid-June.
I have recently had numerous conversations around mobile applications and what retailers feel is one of the simpler, more immediate steps towards achieving the sometimes overwhelming omnichannel strategy.
In today’s world, consumers are overloaded with a sense of choice and loyalty is something won and lost in an instant.
Since the first time a mass email was sent in 1978, and generated a reported $13M in sales for Digital Equipment Corp, email marketing has been a goldmine for companies the world over. What could be better than a high impact message being delivered to a crowd of potential customers at such a low cost?
Most of us understand the importance of great service for sustained success in retail and any other industry, but only a few organizations truly know how to provide great customer service.
Imagine you’re walking into your favorite store. What do you think of first? The displays in the front window? The friendly store clerk? The smell of the store? Likely it was a little bit of everything.