Local Inventory Solutions for Telecom
Drive In-Store Sales with Pointy, a part of Google
Wireless retail is competitive, especially with the rise of same-or-next-day shipping and the expansion of online retail. Pointy, a part of Google, uses proximity to connect retailers with shoppers in their area. Enabling Pointy means eager shoppers see your products so you can drive in-store sales from online searches.
Increase in-store visits with an online catalog
Enabling customers to see your in-store availability instills confidence that your store has what they need. This creates a unified experience that connects the convenient, flexible shopping of online retail and the relationship-building that only in-person retail can provide.
Become every customer’s first choice
Extending the reach of your brand is key to capturing new customers and boosting sales. Pointy leverages proximity to ensure that shoppers are seeing the businesses that offer what they’re looking for, which are also in their area — that’s you!
Grow outside of your existing customer base
Cast a wider net and reach customers that don’t know about your store or are unaware you carry the products they want. Having an online presence lets you capture customers who prefer to do research or buy online before visiting your store, ensuring you won’t miss out on a sale.
Leverage insights on what’s selling and why
Knowing which products are the most popular allows you to optimize your inventory management and meet every customer expectation. See which searches are driving in-store traffic to help you make better business decisions and stock the products customers are looking for.
FEATURES
Drive Sales with a Greater Online Presence
Pointy integrates with iQmetrix solutions to ensure accurate, real-time changes to your product catalog so you can capture the attention of every shopper.
In-Store Availability
Products listed in RQ are automatically added to your Business Profile on Google. Shoppers can easily see what items are in stock, complete with product details and pricing. When they search for a product you offer or your store directly, this information will appear, so they can research their purchase online before shopping in person.
Free Listings on Google Platforms
When you enable Pointy the products you carry will automatically appear as listings (also known as local surfaces) across Google platforms. This ensures that anytime a search is done on a Google platform or app (like Google search or Maps), your store information and Business Profile will appear along with your product catalog!
Retailer Dashboard
Pointy has a robust reporting and analytics dashboard that outlines what your most popular products are and what people are searching for most. Understand what brought shoppers to your Business Profile in the first place, and use this data to inform product decisions to provide a better offering than the competition.
Easy Installation, Maintenance, and Use
Getting started with Pointy is a straightforward process, despite its powerful functionality. When products are set up in RQ, they’re automatically added and updated within the Google Business Profile. Pointy is integrated with the RQ product library so it’s always up to date with the changing needs of your business.
Local Inventory Ads
Attract new and retain current customers with highly relevant local inventory ads that provide customers with detailed descriptions and images of available products. Every store that gets started with Pointy will receive a $100 ad credit to leverage local inventory ads for their business.
FAQ
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How much does Pointy cost?
This solution is free for all iQmetrix clients. That means your store can show the availability of your product catalog on your Google Business Profile for no additional cost.
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How do products from RQ show up on Google?
A product scanned in RQ will automatically be uploaded onto your Google Business Profile.
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How often is product information updated?
Your Google Business Profile is updated with RQ information hourly.
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Can I disable certain products from being shown in my Google Business Profile?
Yes, you can. Pointy is the tool that pushes RQ product information to your Google Business Profile. Pointy has a dashboard that you can use to access details for and disable products that you may not want to be shown.
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Do the prices of products have to be shown in my Google Business Profile?
Yes. Prices for products on your Google Business Profile must have a price shown. This cannot be removed or disabled.
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For the mobile devices sold in RQ, what price will show up in my Google Business Profile?
The price of the mobile device in that particular location will show up on the Google Business Profile.
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Can customers see product availability on my Google Business Profile?
The exact number of in-stock units of a product is not shown, however, Pointy uses statuses to show that a product is or isn’t in stock at your location.
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What’s next for Pointy? Will there be more features?
iQmetrix is developing premium eCommerce enhancements which will enable your business to offer flexible buying options to your customers and drive new business to your stores. These enhancements will be optional and will have a per-transaction cost.