Published in: Retail TouchPoints
Date: April 2, 2012
Retailers place a great deal of emphasis on multichannel and cross-channel engagement to reach today’s consumers while satisfying their shopping preferences. One of those preferences, the in-store experience, remains strong, especially for high-tech products such as mobile devices with which customers seek detailed answers and support. Retailers can draw these shoppers with new, more convenient, informative and engaging in-store experiences.
Launched by iQmetrix in January 2012, XQ Interactive Retail offers in-store applications that engage, educate and guide shoppers throughout the process of purchasing a mobile device. The solution helps retailers increase store traffic through engaging displays and content, and reduce walkouts by empowering customers to educate themselves with displays until a sales associate is available.
XQ Interactive Retail provides interactive retail touchscreens for consumers to browse and compare mobile products in-store, as well as cloud-based content management and analytics for the backend. Additionally, a content management system and library enable retailers to deliver consistent messaging and promotions across all locations.
A variety of retailers are utilizing the solution, including Jump.ca, SaskTel and The Mobile Shop.
“We’ve seen an increase in traffic and browsing in just 45 days since our store started using XQ Interactive Retail,” said David Anderson, Systems Manager, American Cellular, Inc. “Customers are more informed and engaged, and stay in the store longer. We’re confident XQ will help us increase sales and customer service.”
“We’ve noticed an increase in traffic of up to 30%,” Joel Ganong, Marketing Manager, Sasktel, states on the XQ Interactive Retail product web site. “For one of our new stores, the first month’s attachment rate was the highest compared to all stores, at 106%.”