XQ Interactive Retail
XQ Interactive Retail is a suite of applications that enable retailers to attract, engage and educate consumers in-store and enhance the overall purchase process for complex products.
73% of web informed shoppers would prefer a touchscreen virtual interface in-store. Cisco Internet Business Solutions Group Study, January 2011
With the rise of online shopping and the rapid adoption of smartphones, consumers can access product information from virtually anywhere, which is shifting the role and expectations of the in-store experience. 44% of consumers use their smartphone while shopping and are influenced by mobile information however 76% of shoppers still use in-store as their primary purchase channel (Mobile Movement Stady, Google/Ipsos OTX Media April 2011). The virtual and physical retail spaces are merging and retailers have a unique opportunity to combine the convenience and information of online shopping with the perks of shopping in-store -- being able to try the product, leave with it in hand, but also to engage with knowledgable sales staff.
XQ Interactive Retail brings the online experience in-store, showcasing in-depth product information on touchscreen displays, allowing customers to browse in an interactive manner. These interactive displays, filled with rich, engaging media, add a “wow factor” to any retail space.
XQ Interactive Retail draws customers in, keeps them engaged and facilitates the sales process for staff. By offering shoppers compelling and user friendly in-store apps that deliver information to find the best product fit, XQ truly creates the ultimate customer experience.
For retailers, XQ features an easy-to-use content management system and comprehensive content library to streamline the content management process. Integrated with leading retail management solution RQ4, XQ provides a complete solution to manage the front-of-house experience and back-of-house operations.
With XQ Interactive Retail technology in place, you’ll see a major drop in walk-outs, and a real increase in consumer interest, sales efficiency and profitability.