--- Partnership Enhances APW Brands Stores with Engaging Touchscreen Shopping Experience ---
VANCOUVER, British Columbia, July 31, 2012 -- iQmetrix, a leading provider of retail management solutions, today announced that APW Brands, an airport-based retailer of consumer electronics and wireless accessories, has selected XQ Interactive Retail™ and RQ Retail Management System™ to deliver great experiences in its stores. The Philadelphia International Airport location is the first in a series of stores to be outfitted with interactive digital displays that bring elements of online and mobile shopping experiences into the physical store through a suite of applications.
APW Brands chose iQmetrix’s end-to-end retail solutions – RQ4 Retail Management System and XQ Interactive Retail – to provide its customers with an engaging, efficient and unique shopping experience. RQ4 Retail Management is a complete software solution designed for wireless retailers to manage people, business processes and strategic decision-making, reducing the time and cost spent on coordinating administrative systems and back-office operations. XQ Interactive Retail, a suite of in-store touchscreen applications that engage, educate and guide customers through the sales process, brings the best of the online shopping experience into the in-store environment.
Boasting a sleek, stylized design aesthetic, APW Brands’ consumer electronics and wireless accessory stores can be found in major airports across the United States. When they began planning to expand into additional airport locations, APW Brands sought a cohesive retail management solution that would deliver integrated applications to run the business along with rich, interactive touchscreen software to attract, educate and engage its customers in the front of the house.
The newly remodeled Tech Interaction store in Terminal C of the Philadelphia International Airport celebrated its grand re-opening on March 20, 2012. Other stores slated for this new technology include Pittsburgh International, Baltimore, Washington International and Philadelphia International - Terminal B, with 4 additional stores to be rolled out in the coming months.
Miguel Mayorca, VP Marketing, APW Brands:
“XQ has been an integral part of the success of our two latest concepts: Tech Interaction and Touch Table. We love this software because it helps us bridge the gap between the online and in-store customer experience by simplifying the product research process in a retail environment. XQ brings excitement to the customer in a user-friendly manner.”
Christopher Krywulak, CEO, iQmetrix:
“APW Brands has a great concept and a substantial customer base, but they knew they needed support for the back-of-house and front-end business processes as they expanded. iQmetrix designed RQ and XQ to provide the intelligent retail management and customer engagement solutions that help retailers like Airport Wireless deliver a great customer experience.”
At iQmetrix, we are passionate about retail. Our purpose is to create great experiences for retailers, their employees and the end consumer. Our products bridge the gap between physical and virtual retail channels, offering the latest in retail management and customer experience technology. XQ Interactive Retail brings elements of online and mobile shopping experiences into the physical store to engage and educate shoppers during the purchase process. RQ4 Retail Management is a complete system for managing all aspects of a store chain operation, including POS, ERP, inventory and HR. When integrated specifically for wireless retailers, XQ and RQ allow users to effectively manage back-of-house operations and the in-store customer experience. Founded in 1999, iQmetrix is a privately-held software as a service (SaaS) company with offices in Canada and the United States. www.iQmetrix.com
About APW Brands
Established in 1997, APW Brands retail electronics stores operate in 21 major metropolitan U.S. airports. These stores are a haven for business travelers seeking the latest in mobile productivity tools and accessories, or holiday travelers seeking a high quality entertainment device. Customers are encouraged to test out the numerous live demonstration units, and ask as many questions as they like. Additional information, including locations, can be found by visiting www.AirportWireless.com or www.TechShowcase.com.
Nadel Phelan, Inc.