iQmetrix at DTW Ignite 2026: AI Isn’t Improving Commerce. It’s Breaking the Model.

We’re heading to Copenhagen for DTW Ignite 2026. Here’s what we’re bringing, what we’re saying, and why the architecture question matters more than the AI question right now.

Here is a pattern worth calling out. A customer opens a CSP’s chatbot to compare plans and get a quote, simple enough, it is meant to replace the usual click-through journey. But the quote it returns is based on stale pricing. The promotion it surfaces expired last week. The customer asks a follow-up question and the bot loops. They close the window and go somewhere else.

Meanwhile, in-store, an associate is starting the same conversation from scratch with no idea the customer already tried online. Two broken journeys costing growth. 

This is not a chatbot problem. The technology works. The problem is the data and systems underneath it… disconnected, outdated, and never designed to support the kind of real-time, cross-channel intelligence that AI actually needs to function.

Most CSPs are running commerce on systems that were built and bolted together over decades: a POS from one vendor, an eCommerce platform from another, activations running through a separate telco portal, a CRM that does not talk to any of them in real time. Each system doing its job in isolation, none of them sharing a live picture of the customer, the inventory, or the transaction.

You can see it in the operational drag too. Every new product launch requires manual coordination across systems that were never designed to talk to each other. Promotions get misconfigured because there is no single source of truth. Store associates compensate with workarounds that slow down every transaction. The complexity compounds quietly, and by the time it shows up in your numbers, it has been costing you for months.

Adding AI on top of that does not solve the underlying problem. Without the orchestration layer to support it, every new AI capability just adds cost and complexity onto a foundation that was never built to run it.

This is the conversation we are bringing to DTW Ignite 2026 in Copenhagen this June. Not whether to adopt AI; every CSP is already working on that. But whether your architecture is built to support AI workflows that are orchestrated end to end, and ready to transact with both humans and agents.

The Shift That Changes Everything at DTW Ignite 2026

DTW’s 2026 theme is ​“The Future. Faster.” The event is built around the industry moving from AI-curious to AI-native. And that framing is right. But there is a step that often gets skipped in that conversation.

Buying behavior is already changing. Consumers are increasingly using AI tools to research, compare, and make purchasing decisions before they ever interact with a brand directly. That shift is only accelerating. The CSPs that are ready for it will not just have a good app or a well-trained sales team. They will have a commerce foundation that can keep up, one that serves every customer, regardless of how or where they choose to engage.

Getting there requires more than an AI strategy. It requires an architecture built to support one.

That is what iQmetrix is bringing to Copenhagen.

The Loft Stage, June 24: The Argument in 15 Minutes

On June 24 at 11:00 AM, iQmetrix SVP, Client Experience, Jason Raymer takes The Loft stage for a session called The Rise of Agentic Commerce: Why CSPs Need an Operating System for Phygital Experiences.

It is 15 minutes. It is not a sales pitch. Jason will lay out iQmetrix’s path to the Intelligent Commerce Operating System and walk through the platform we have built: a modular, cloud and AI-native platform; an orchestration layer spanning activation, retention, and engagement; digital experiences that unify the consumer journey across channels; TM Forum ODA-aligned open APIs; and AI already running in production today across forecasting, scheduling, and assisted selling.

He will also get into the trade-offs and the parts that are still genuinely hard. If you have sat through enough conference sessions where every challenge is conveniently solved by the sponsor’s product, this one will feel different.

See the full DTW Ignite 2026 agenda here.

TM Forum Catalyst: ODA PRISM Phase II

iQmetrix is also competing in the TM Forum Catalyst program at DTW. Our project, ODA PRISM Phase II, is an AI-driven solution built in alignment with TM Forum’s Open Digital Architecture that personalizes the customer journey from recommendation to purchase, developed alongside leading global operators. 

If you are already familiar with the Catalyst program, come find the kiosk and see it running. If you are not, it is worth a stop. Catalyst projects bring TM Forum members together to prototype solutions to real industry problems, live at the show. 

Learn more about our ODA PRISM project here.

Find Us at Booth #317

The Loft session sets up the story. Booth #317 is where we go deeper.

We will have the Intelligent Commerce Operating System running live, the same platform that powers thousands of stores and millions of activations across the telecom industry today. One customer journey, moving across surfaces, where the system never loses the thread. That is the demo you will see at Booth #317: not a concept, not a recording, but a live walkthrough of what orchestration actually looks like.

The conversations that go somewhere are rarely the ones that start with a demo. They start with the architecture question. So come hear the story first. The demo will mean a lot more once you have.

The team will be there for all three days. If you want a focused conversation about what agentic commerce means for your specific roadmap, book time in advance. Thirty minutes tends to be enough to get into something real.

We are there because this is the room where the operators who are serious about the shift actually show up. And we think the conversation is worth having in person.

See You in Copenhagen

If the architecture question is one you are sitting with right now, we would love to talk.