Retail Marketing Posts

How To Market The iPhone X (When Everyone Else is Doing it Too)

Wireless retailers have grown used to rolling out a new marketing campaign each fall trumpeting the release of the newest iPhone. Usually, many wireless retailers would find this process fairly routine—the massive popularity of Apple products means the iPhone more or less sells itself.

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5 Ways Wireless Retailers Can Respond to the New iPhone Releases

In an unprecedented move, Apple has announced three new iPhones simultaneously—the iPhone 8, iPhone 8+, and the highly-anticipated iPhone X. The iPhone is one of the few products that sparks interest and sales simply with its announcement—but this influx of new phones on the market leaves wireless retailers in a precarious position. How do retailers market the new iPhones when everyone else is marketing it, too?

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5 Tips to Get More Customers to Your Cellphone Store

With the surge towards online shopping, is the end near for traditional wireless retail space? 

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4 Reasons You Need to Include Digital Signage in Your Store Today

With the onslaught of in-store technology, it’s not a surprise that one of the oldest components of the store is getting an upgrade. In-store advertising no longer just entails paper signage. With a variety of benefits, more and more wireless retailers are choosing to incorporate digital signage into their store experience. Here are 4 reasons you need to include digital signage in your store today.

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How Omnichannel Marketing Strategies Make Up for Decreased Foot Traffic

Wireless retailers faced with declining foot traffic to their brick-and-mortar stores can implement omnichannel marketing strategies to remedy the problem.

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Endless Aisle vs. E-Commerce In-Store: A Digital Showdown

In one of our recent blogs, What is Endless Aisle? Two Important, But Very Different, Definitions we discussed the difference between endless aisle as fulfillment and endless aisle as an interactive kiosk.

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How Authorized Wireless Dealers Can Leverage Instagram

Ahh, Instagram. It’s the great bragging network – where you can show off your latest DIY creation, fancy meal, #blessed photo, gym selfie, animal pic… and wireless brand story.
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3 Simple Steps to Build Your Omnichannel Presence

Omnichannel retail strategies unite online and offline channels to deliver a unified shopping experience to customers. Today’s consumers no longer shop only in-store or online. Instead, they fluidly switch from one channel to another, expecting a seamless brand experience across brick-and-mortar, mobile, desktop, print, and more.

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When Should You Update Your Omnichannel Strategy?

Anyone in omnichannel roles—such as chief omnichannel officer or director of omnichannel—needs to pay attention to feedback to ensure they know when to update their omnichannel strategies.

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How Interactive Tools Improve the Retail Experience

In order to ensure customers will complete their consumer journeys, companies need to provide a quality retail experience. Now that the world revolves around technology and sharing, the encounters consumers want with brands are more personal than ever.

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3 Tips For Small Medium Business Success

So, you’re a small/medium business (SMB); not selling lemonade on the corner, but not taking over multiple floors of a skyscraper. You’re somewhere between that massive gap.

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Samsung Uses Endless Aisle to Grow Revenues

In my recent blog, Omnichannel is BS? I Disagree, I talked about people being frustrated with overuse of the term omnichannel. The only thing more frustrating is the lack of retailers and brands achieving an omnichannel strategy.

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4 Wireless Brands That Are Killing It On Social Media & How They're Doing It

When was the last time someone asked you “do you use social media?” Ages ago? Thought so. In 2017 that question is irrelevant as wireless retailers (also some of the first Internet providers) have been leveraging the platform for customer care and marketing success since the beginning.

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