If you want to build customer loyalty, you need to focus on the customer experience. This is as true in wireless retail as it has ever been. In today’s highly competitive marketplace, shoppers have more and more options, making it harder than ever to attract customers and create loyalty.
Retailers in 2022 need to be equipped with the latest technology to engage their salespeople and their customers. The TracPoint Apps platform, which is integrated with iQmetrix’s retail management software, is designed specifically for wireless retailers to create loyalty among their customers and increase sales.
Each app is customized to your brand and packed with features. Here are just seven of the most effective tools in the platform to help you reach your sales goals in 2022.
1. Digital Business Card
Are your salespeople still using paper business cards? It’s 2022. It’s time to be honest and admit that paper business cards are not a cost-effective way to network. You order a box of 500 for each employee and 90% of those get lost, end up in someone’s laundry, or go in the trash. It’s time to let go. The TracPoint App can be loaded on the customer’s device in seconds, giving them access to your store associates via one-touch calling, email, Google reviews, social media, and so much more.
2. Store Locator
It goes without saying that your brick-and-mortar locations need to be easy to find. The TracPoint App includes a location tab, which displays your locations closest to the customer, so they can get there easily. It also includes your store’s contact information and operating hours.
3. Custom Promotions
The overwhelming majority (97%) of consumers look for deals when they shop, according to Hawk Incentives Research. What’s more, 91% said they would share a promotion with a friend or family member if given the chance. And 77% spend $10-$50 more when shopping with a discount. As a retailer, it’s your job to help new customers get their foot in the door with a little incentive. You can create and track promotions that are customized for your brand within minutes, using TracPoint App’s promotion designer.
4. Push Messaging
More direct communication with customers is an essential part of the formula when it comes to customer loyalty. Deliver messages to your customers inside the app, and include promotions, events, and more. You can even filter messages by device type, carrier, and other identifiers.
5. Customer Referrals
One of the most cost-effective ways to gain a new customer is through referral. Let your customer advocate for you. In the app, customers can refer your store or associate by sharing your digital business card to their friends and family with the click of a button.
6. Online Reviews
As we move into 2022, consumers are going online for almost everything. For retailers, that means your online presence needs to be on point. The first place your customers are going to look for before they shop with you are your online reviews. They want to know what to expect. The app allows your customers to leave a review on Google or Yelp with just one click — no need to search for your page.
7. Omnichannel Shopping Solutions
Retailers need to be as flexible as ever. With the pandemic still lingering, every customer has different expectations for retailers. Connect your customers to your online shop, give access to your device trade-in page, or give customers the ability to schedule an appointment. Include any mobile link you’d like to add functionality and features to your app.
It’s clear that 2022 will bring new challenges for wireless retailers. The TracPoint App gives you a comprehensive tool that will equip your business to face this upcoming year head on.
Learn more about the TracPoint App and how it can help your business reach its goals.