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Customer Experience Posts

Truthful Consumerism and How Brands Should Respond

A recent report by TrendWatching discussed a recent finding that trust in major institutions (government, business, media, and NGOs) is at an all-time low, which has left brands operating in a volatile new era of consumerism.

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4 Easy Ways to Make Your Brand More Consumer-Friendly

An omnichannel retail strategy doesn't need to be complicated. At its core, the aim of omnichannel retail is to provide a cohesive customer experience across different channels. Brands should seek to not only provide consumers with products they want, but also with positive experiences.

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Today’s Shoppers are Infinitely Connected. Are You?

BCBG recently announced the closure of its Canadian retail stores and, already, the closures are being attributed to online shopping making brick-and-mortar establishments obsolete.

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Customer Loyalty: What Keeps a Customer Coming Back?

There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way to shop at a particular store. But what is the secret ingredient to building brand loyalty? I know for myself there are a few key reasons why I choose to stay true to a brand.

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Consumer Behavior: Understanding the Nature of Today's Customer

When it comes to today’s shoppers, understanding consumer behavior is complex. Multiple factors affect their actions, from technology to generational/socio-economic differences, cultures, and accessibility.

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Customer Experiences: How Do Your Employees Shape Them?

My recent shopping experiences have been bad, to say the least. I have walked away feeling unfulfilled, and left empty handed. I do, however, still enjoy a trip for the physical ability to touch and see my purchases.

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How An Omnichannel Solution Can Take a Retailer to the Next Level

Customers are evolving as fast as technology allows them. They’re better informed and know what they want, how much they want to pay, and when they expect to receive it. 

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Two Sure Fire Ways to Improve Your In-Store Experience

Although the quality of your in-store experience depends on many variables, there are two powerful areas we firmly suggest you emphasize. 

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In the Eyes of the Consumer: 3 Ways to Make a Brand More Trustworthy

Building brand trust is crucial for retailers as the marketplace becomes increasingly crowded and consumers become increasingly savvy. While trust is often hard won, it is very easily lost.

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Need Help Defining Your Customer's Path to Purchase? We've Got You

By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?

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Why You Should Empower Sales Reps to be Educated and Engaged Brand Ambassadors

With the emergence of new technology, it is often assumed that sales associates will be of less importance to retailers. That assumption is inaccurate.

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Don't Miss These Key Steps to Earning Customer Loyalty

Typically, the words customer and loyalty don’t necessarily fit alongside one another in the same sentence. With the multitude of options out there for consumers, it can be difficult for a business to keep their customers coming back for more. The ways below may seem like a no-brainers, but you’d be surprised at how often retailers fail to provide these basics.

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Spring Cleaning: 3 Ways to Breathe New Life Into Your Store Experience

Spring is right around the corner. It’s the season that signifies new life and inspires many to shake off winter by dusting off their homes in a fury of spring cleaning. It is also the time many retailers will have marked down their winter stock to make room for the spring season.

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