Last week I attended the Wireless Repair Expo which was put on in partnership with Mobile World Congress Americas’ inaugural event. If you haven’t been to the Repair EXPO before, make sure it’s on your radar for next year as it was amazing to see so many people come together to strengthen the service & repair industry and make significant strides toward creating meaningful standards.
As a wireless retailer, you have probably already tried a few tactics to improve your store's foot traffic. Maybe you've run a social media campaign on Instagram, or shared virtual coupons that can only be redeemed in-store. The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics.
Customers want great experiences at every touchpoint so businesses need to go above and beyond.
There has been a fundamental shift in retail; when it comes to bricks and mortar, gone are the days of transaction-focused operations. Shoppers are now flocking online to research and order products. To remain competitive during this change, retailers must now consider utilizing all retail channels to make sure they are keeping the customer experience streamlined.
During my time in university I worked in a few jobs and while they were in different industries, a foundation in sales was the common ground. Of all my roles, my favourite was a position with the little-known company, Home Depot. It was there that I learned three very simple, yet very important principles that helped me close more sales than nearly all of my fellow employees. With these principles, I was able to create a process that satisfies customers and results in a successful sale.
With e-commerce sales taking an increasing amount of the retail market share over the past few years, there has been speculation that brick-and-mortar stores will not stand the test of time.
With the surge towards online shopping, is the end near for traditional wireless retail space?
Customization is the name of the game when it comes to building relationships with customers. Just as a gift is more memorable when it is personally picked out for the recipient, a transaction is more successful when it is geared to the consumer's own self-image.
Customer expectations of the in-store experience are higher today than they've ever been before. We know they want what they want, when and wherever they want it. So how do you fulfill your customer’s expectations and dreams?
Ten years ago, almost to the day, there was a major disruption in the wireless world; the iconic iPhone was introduced to the masses. Affected companies had to adapt, change, and move quickly to ride the waves from the impact of this new product/idea. We saw success and failure in response.
One of my biggest shopping frustrations is walking into a store and finding out the product I’d like to buy is out of stock. On most occasions, I’ve done my research on the product to see if it’s carried in your store.
For a retailer, the most important time of day is when your transaction count is highest, right?... Wrong. High traffic periods and potential to turn shoppers into buyers, when they’re at your fingertips, can often be overlooked. Are you converting this potential to loyal customers or letting it walk out of your store?
If you are a regular reader of the iQmetrix blog, you know we talk a lot about the in-store experience, specifically, how to survive in a time when customers have everything at their fingertips.
In one of our recent blogs, What is Endless Aisle? Two Important, But Very Different, Definitions we discussed the difference between endless aisle as fulfillment and endless aisle as an interactive kiosk.