The concept of endless aisle is a simple yet effective solution: using a kiosk or tablet, retailers are able to move their online merchandising strategy into their brick-and-mortar store.
When you think of buying an item what’s your first step? Is it to search online for that product or do you go directly to the store and purchase? Likely it’s a mixture of online and in-store.
Increasingly it no longer matters to consumers whether they are online or in-store: they expect a combination of entertainment, convenience and increasingly so, personalization.
Presents are unwrapped, decorations are put away and resolutions are made. The hustle and bustle of the busy holiday season is behind us... But does it have to be?!
What if I told you the retail experience is broken? Most people go into defense mode and tell me all the reasons retail and especially the in-store experience are still important.
Simply putting out a coin bin for donations will no longer cut it. Times are changing as are consumer expectations and your corporate responsibility strategy should change with it.
A big purchase decision is a big commitment. Whether a customer is choosing a new couch or a new computer, they may need a nudge when it comes to taking the plunge.
Larger retailers are beginning to inject a lot of money and resources into complete store overhauls and community programs attributed to their brand.
How to best interact on a more personal, content-rich level; this will be the struggle of 2017 for retail marketers according to the Chief Marketing Officer Council reports.
When online clothing shopping became a thing, I was never inclined to jump in with both feet. In fact, I didn’t jump in at all.
On a recent trip to Phoenix, I was stopped in the airport by a virtual reality demonstration that Facebook was putting on. I had never tried VR out before, so I decided to see what all the hype was about.
A new year, a new you… right? As 2016 comes to a close, consumers are hoping for a new retail experience too.
‘Tis the season when the shoppers are out in full force and retailers are looking to capitalize on the impending sales.