How do you effectively market to a customer you only interact with 6-8 times a year? How can your website possibly compete with social platforms like Facebook and Pinterest who interact with those same customers for several hours a day?
Brick-and-mortar retail is dead they said, e-commerce will swallow your business whole. As it turns out ‘they’ had it all wrong and physical retail is instead making a Frankenstein-like revival and disruption.
There are now more mobile devices on the planet than people! With an estimated count of mobile devices at nearly 10 billion and roughly 7.5 billion humans, we are now outnumbered by our devices.
The convenience of online shopping is increasingly appealing to today’s consumer. With Amazon recently announcing same-day delivery in two major cities in Canada – the pressure on brick-and-mortar retailers is stronger than ever.
We’ve all heard the key to omnichannel is successfully blending online and in-store. But what does that actually look like when you walk into the store of the future?
The content from IRDC was so inspiring we just had to share more! For part one of our key takeaways check out our previous blog here.
We just got back to the office with fresh knowledge and inspiration from the International Retail Design Conference, held in Montreal, Canada.
While at a tradeshow in Las Vegas, I was on a mission to traverse the seemingly endless aisles of slot machines and gaming tables to try and find places to shop.
“Creating a great omnichannel experience” is constantly being thrown around in the retail world but what exactly does it mean and is it here to stay?
Yes, I COULD just go to Sephora.com and place an order, replenish my current favorites and try new items based on savvy recommendations fueled by my past purchase history, and I do this from time to time for convenience sake, however, it’s just way more fun to visit a Sephora store!
Having spent the better part of a few days combing through sales and revenue data, forecasts and historic facts, I wondered whether the current landscape of retail in 2016 is what we expected it to be.
You may already know that brick-and-mortar is not dead, in fact it is alive and transforming. The physical store is growing and evolving into to something that serves a higher purpose for retailers and brands.