iQmetrix Partners with Drextel Communications to Bring Interconnected Commerce to its Canadian Retail Channel

Vancouver, BC — April 18, 2024iQmetrix, North America’s only provider of Interconnected Commerce solutions designed for telecom retail, is thrilled to announce its new partnership with Drextel Communications to bring its wireless-specific solutions to Drextel’s Canadian wireless retail channel.

Drextel Communications, launched in 2019, operates across Canada with a pioneering approach to telecom retail. The company specializes in connecting its 500-plus retail partner network to mobile carriers, leading solutions, and brands previously inaccessible to smaller retailers. Its mission is to assist retailers in breaking into and thriving in the competitive telecom retail space. Providing retailers with reliable access to wireless products and services, and empowering them to become authorized retailers for leading mobile carriers and brands, ensures they will always be a part of what’s next. 

The new partnership with iQmetrix means that Drextel’s clients will now be able to implement iQmetrix’s industry-leading Interconnected Commerce solutions to power their wireless retail businesses. This will enable those retailers to optimize operational efficiencies, boost retail revenues, and create great experiences for staff and customers. It also opens iQmetrix’s integrated vendor ecosystem to Drextel’s clients, offering new solutions in a wide range of categories, including supply-chain management, marketing tools, warranty and trade-in, and much more. 

Arfaq Naeem, Co-Founder of Drextel, said, We’re excited to partner with iQmetrix and bring this industry-leading solution to our partners. Until now, many retailers have been missing out on game-changing benefits, including but not limited to inventory management, drop-shipping, customized reporting and CRM. It’s not just about selling phones; it’s about running your business smarter and giving your customers the best experience possible.” 

Jason Raymer, Senior Vice President of Revenue at iQmetrix, said, Working with Drextel to bring our Interconnected Commerce solutions to its retailer base is the kind of partnership that is at the core of what iQmetrix does. Interconnected Commerce is all about creating the seamless connectivity that optimizes wireless retail operations and elevates customer experiences, and that’s also what Drextel is focused on. This collaboration is a perfect fit, and we couldn’t be more thrilled to partner with the Drextel team and help their retailers unlock the full potential of their wireless operations.”

To find out more about iQmetrix’s Interconnected Commerce solutions, visit


Media Contact

Joannah Connolly


About Drextel Communications

Drextel Communications was founded on one simple premise: connecting people. At our core, we believe better service breeds success. That is why we do all the labour and legwork of connecting with reputable companies, so our partners and their consumers are superiorly serviced. With over 40 years of combined industry experience, our knowledge and understanding of underserved markets has helped support the needs of the average consumer, while bringing better solutions to our partners. When our clients are struck with conflict, we rely on our accumulated expertise to navigate our clients through activations, phone purchasing and sales, software solutions and financing services. We believe that we have created a unique space within the wireless industry, one where accessibility meets affordability. At Drextel, we journey with our clients and ensure that they are part of what comes next. To learn more, visit

About iQmetrix

iQmetrix is the only provider of Interconnected Commerce software solutions for telecom retail. Interconnected Commerce is a complete set of software and technologies that are modular, flexible, and have telecom-specific capabilities, enabling telecom retailers to provide an uplifting experience for their customers. We empower telecom retailers to transact, activate, and fulfill products, as well as operate their business, and unify the online and in-store experiences. We interconnect the entire industry, bridging carriers, retailers, manufacturers, and a huge ecosystem of vendors and external system integrations.

For 25 years, we’ve been passionate about helping the leading brands in telecom to grow by providing best-in-class software, services, and expertise that enables them to adapt and thrive. Our solutions powered $17BN in sales last year, handling nearly 60 million invoices and more than 28 million activations, and are used by more than 370,000 telecom retail professionals across almost 1,000 clients. iQmetrix is a privately held software-as-a-service (SaaS) company with employees in Canada, the U.S., India, and Europe. For more information, please visit