iQmetrix Launches XQ Interactive Retail

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Published in: infoTECH Spotlight

Date: January 232012

Jan 23, 2012 (Close-Up Media via COMTEX) -- iQmetrix, a provider of retail management software, announced the launch of XQ Interactive Retail now featured on more than 540 screens in nearly 100 stores across North America.

According to a release, XQ Interactive Retail is a series of applications that bring the online experience in-store, facilitating sales, and streamlining marketing efforts. Since the fall of 2011, nearly 100 retail stores across Canada and the United States have utilized XQ’s software, integrated with the newest multi-media and touchscreen technology.

XQ includes a content library that displays product images, specs, and other product information, virtually guiding the shopper through the process of making a purchase. Another feature of XQ is the delivery of consistent messaging and promotions across all locations.

Store owners and employees alike have reported that the displays, interactive touch screens and interface bring a significant return on investment (ROI) through increased brand loyalty, store sales and customer satisfaction.

Early launch customers have thus far been in the wireless industry and include: Planet Cellular, American Cellular in Tennessee, American Cellular in Ohio, Mid-America Wireless, Cellular Only, Cellular Communications Inc., Cellular Plus, The Wireless Experience and Go USA Wireless. iQmetrix’s long range goals include the implementation of XQ Interactive Retail in other vertical markets.

Christopher Krywulak, CEO, iQmetrix said:“By enabling customers to browse in an interactive environment, XQ Interactive Retail gives shoppers an exciting, satisfying and efficient experience. We’re thrilled with the ROI and customer loyalty stats our early adopter customers have shared with us so far and we look forward to creating more great customer experiences throughout 2012.” iQmetrix is a provider of retail management solutions for the North American wireless industry.

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