iQmetrix Delivers XQ Interactive Retail: Changing the Way People Shop

-- XQ Interactive Retail Transforms the In-Store Experience with Applications that Engage, Educate and Guide Shoppers through the Buying Process --

VANCOUVER, BC - Jan. 18, 2012 - iQmetrix, a leading provider of retail management software, today announced the successful launch of XQ Interactive Retail™ now featured on more than 540 screens in nearly 100 stores across North America.

XQ Interactive Retail is a series of applications that bring the online experience in-store, facilitating sales, and streamlining marketing efforts. Since the fall of 2011, nearly 100 retail stores across Canada and the United States have utilized XQ’s comprehensive and intuitive software, integrated with the newest multi-media and touchscreen technology.

XQ includes a rich content library that displays product images, specs, and other product information, virtually guiding the shopper through the process of making a purchase. Another cost effective feature of XQ is the delivery of consistent messaging and promotions across all locations. Retailers can do away with costly marketing promotions that tend to grow stale as posters and brochures become outdated, saving thousands of dollars in revenue.

From mall properties, to stand-alone retailers, customers are seeing a decrease in walkouts, an increase in return visits and profit per invoice. Store owners and employees alike have reported that the eye-catching displays, interactive touch screens and engaging interface bring a significant return on investment (ROI) through increased brand loyalty, store sales and customer satisfaction.

Early launch customers have thus far been in the wireless industry and include: Planet Cellular, American Cellular in Tennessee, American Cellular in Ohio, Mid-America Wireless, Cellular Only, Cellular Communications Inc., Cellular Plus, The Wireless Experience and Go USA Wireless. iQmetrix’s long range goals include the implementation of XQ Interactive Retail in other vertical markets.

Supporting Quotes:

  • Christopher Krywulak, CEO, iQmetrix said: By enabling customers to browse in an interactive environment, XQ Interactive Retail gives shoppers an exciting, satisfying and efficient experience. We’re thrilled with the ROI and customer loyalty stats our early adopter customers have shared with us so far and we look forward to creating more great customer experiences throughout 2012.”
  • David Anderson, Systems Manager, American Cellular, Inc. said: We’ve seen an increase in traffic and browsing in just 45 days since our store started using XQ Interactive Retail. Customers are more informed and confident, stay in the store longer, and we’re confident XQ Interactive Retail will help us increase sales and customer service. We have plans to deploy XQ in several more stores.”
  • Karl Whitelock, Director Operations and Business Support Strategy, Stratecast said: The face of the retail industry is changing dramatically. Traditional marketing is fast becoming a thing of the past and it’s clear that today’s shoppers are aware of the power they have in the palm of their hands. XQ Interactive Retail provides mobile retailers an effective means to help customers make informed decisions while setting the natural progression for iQmetrix to expand this technology into other vertical markets.”

The XQ Interactive Wireless Retail Solution:

  • Provides a comprehensive, easy-to-use content management system and extensive content library to streamline the content management process.
  • Enhances the brand, delivering consistent messaging and promotions across all locations.
  • Reduces training time: Retailers can use XQ to train staff on products and plans.
  • Enables faster transaction time, simplifying and expediting the browsing, buying and checkout processes.
  • Increases store traffic, pulling customers into the store with dynamic displays and eye-catching content.
  • Eliminates walk-outs: Customers can begin to educate themselves using the intuitive displays until a sales associate is available.

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About iQmetrix:

iQmetrix is the leading provider of retail management solutions for the North American wireless industry. We strive to create the ultimate retail experience for the consumer, the employee and the business. Our flagship product, RQ4, is a complete software solution designed for wireless retailers to manage people, business processes and strategic decision-making. Our new product, XQ Interactive Retail, is a suite of in-store digital media solutions that provide an engaging way to educate and guide customers through the process of buying a mobile device. iQmetrix is a privately held software as a service (SaaS) company with offices in Canada and the United States.