CEO of iQmetrix talks consumer experience and why it matters

Link to original article.

Date: Oct. 19, 2010

Published by: RCR Wireless

Below is an excerpt of the full article.

As mobile phones have evolved from clunky handbag bricks to lean, mean computing machines, the retail stores that sell the coveted communication devices have also seen massive transitions said Christopher Krywulak, President and CEO of IQMetrix in his keynote at the firm’s Wireless Retail Summit in Scottsdale Arizona on Monday.

Reminiscing about his youth, Krywulak recalled the summer months he had spent at his grandfather’s farm, popping down to Joe Marshall’s general store and watching Joe determine all the pricing on a whim – a long gone age where it was the retailer and not the customer who held all the power.