Think about how you shop—do you go into stores or browse online? Do you click through to product pages from Instagram accounts, or are you interested in Sponsored Ads on Facebook? Do you ever get inspired to buy a product from a billboard or print advertisement?
By integrating back-end and front-end processes into a centralized commerce platform, retailers are able to deliver a consistent customer experience. What it really comes down to is automation and consistency.
Omnichannel has been a major buzzword in retail for years, but what does it actually mean for the very unique wireless industry?
It's important to create a consistent customer experience across channels and wireless is no exception. Check out our video blog as we walk through the steps of a wireless customer journey and changes wireless dealers can implement along the path to purchase.
The vast majority of Americans are no longer first-time mobile phone buyers. In fact, as of 2016, 95% of Americans owned a cellphone of some kind, and 77% owned a smartphone. What’s more, one in ten American adults are “smartphone-only”, meaning they use their mobile in place of a traditional landline service.
Choosing a new cell phone can come with a lot of pressure; not only are they expensive, but with so many choices it can be hard to know if you're buying the right one. That's why wireless retailers who don't use omnichannel technologies are starting at a disadvantage when you decide it's time for a new phone.
The media has been having a field day lately predicting the demise of retail stores. A recent Fox Business article declared “RIP Retail.” So why are we still talking about investing in brick-and-mortar as the future of retail? Because the store still plays an incredibly important role in many customers’ shopper journeys – whether it begins or ends online.
For wireless retailers' business strategies to succeed, they need to incorporate feedback. Companies pursuing an omnichannel approach should test different tactics and measure their results.
In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.
Anyone in omnichannel roles—such as chief omnichannel officer or director of omnichannel—needs to pay attention to feedback to ensure they know when to update their omnichannel strategies.
In my recent blog, Omnichannel is BS? I Disagree, I talked about people being frustrated with overuse of the term omnichannel. The only thing more frustrating is the lack of retailers and brands achieving an omnichannel strategy.
Customers are evolving as fast as technology allows them. They’re better informed and know what they want, how much they want to pay, and when they expect to receive it.
If you’ve been into a flagship store of your favorite retailer, you’ve probably noticed sleek design features combined with the latest innovative technology created to enhance the in-store experience.
Omnichannel strategies are becoming increasingly integral to retail marketing and established job titles are shifting accordingly.