For businesses' omnichannel strategies to succeed, they need professionals who are well-versed in omnichannel marketing. While this seems simple enough, many brands are only now getting up to speed.
We all know that technology is playing a huge roll in the ever-changing retail landscape.
In my last blog, The Death of Boring Retail, I detailed the changing retail landscape and the need to create a more immersive shopping experience importance for retailers. I focused on the fact that it was not retail that was dying but rather “boring retail” that was going the way of the dodo. We dove into how strategic store design and the inclusion of tech into that design would help facilitate the necessary changes to survive.
The following is a guest contribution by nChannel Marketing Analyst Jillian Hufford.
All growing merchants experience growing pains. You can’t keep up with incoming customer orders and inventory doesn’t stay up to date fast enough. Eventually, your manual processes cause more errors than you can keep up with. This is even harder to manage when you’re selling both in-store and online.
Think of in-store retail technology as electricity in your home. It has little value on its own, but when combined with other elements, it can have a huge impact on your life—or in this case, your business.
Say watt? It's true!
If you’ve worked with APIs before, you know how critical they can be to improving your business processes and increasing efficiencies. If you haven’t utilized them, entering the API world may seem like an abstract, daunting endeavor. Put simply, an API – Application Programming Interface – provides a way for two pieces of software to talk to each other and exchange information.
Visual merchandising is one of the most powerful tools available to modern retailers. When used correctly, it allows brands to easily showcase their products and services while also crafting a unique look and feel for their store. A strong visual merchandising strategy has incredible potential to increase sales and revenue, so retailers who neglect or overlook this fact will be doing so at their brand’s expense. With this in mind, let’s have a look at five visual merchandising tactics that work especially well for wireless retailers.
In case you haven’t heard, physical retail stores are dying. In 2018 alone, there have already been multiple large retail chains that have filed for bankruptcy including Claire’s (Jewelry), Bon-Ton (Department Store), B&B Bachrach (Men’s Apparel) and everyone’s favorite toy store, Toys R Us. If your local Toy’s R Us is anything like mine, the parking lot largely sits empty for 335 days a year and then every night in December the parking lot is packed with Christmas shoppers clamoring to stock up on the latest and greatest toys. Not surprisingly, this is not sustainable and results in closure and bankruptcy of these stores. Of course, seasonal traffic spikes being the only source of sales are not the only reason these stores aren’t thriving. Other reasons include the digitization of products (books, movies, video games), high cost per square foot, and real estate fees to name a few.
You may be tired of the debate over brick-and-mortar vs. online retail—and rightfully so. As new technologies continue to change the way people shop, many have anticipated the death of brick-and-mortar stores at the hands of e-commerce. But as our shopping habits change over time, wireless retail remains somewhat of an outlier: the in-store experience has stayed crucial to the industry, as customer education is essential to completing a sale. At the same time, the potential for selling plans and products online has changed retailers' tactics and marketing efforts. It's no wonder why so many wireless retailers are wondering which sales channels to focus their efforts on.
I have a confession to make. When I entered the software world, I didn’t really understand what an API was. I knew it wasn’t to be confused with a type of craft beer, but I was struggling with understanding APIs beyond that!
I came to realize that an API, or an Application Program Interface, could help increase business efficiencies and somehow connect different software systems together but that was the extent of my knowledge.
Today we’re going to break APIs down a bit and explain just some of the things that they can do for you.
From the technology trends at CES 2018 to wondering what big announcements will come at Mobile World Congress Barcelona it can be easy to get bogged down with having the newest technology. Among these the most important of trends is shopper engagement and with Valentine’s Day coming up, I thought we sould highlight the importance of showing your customers you appreciation. We could all use a little more love in our lives, especially at this time of year! Here are a few ways you can help to show your customers that you care.
If you keep hearing about the wonders of omnichannel marketing but fear that as a small retailer, it's not for you... think again. When you want to create the simplest, most seamless experience for your buyers, you can take a nod from omnichannel marketing and apply the tools and strategies to maximize your customer’s interaction.
The holiday season is in full swing, the busiest time of year for retail. In a few short weeks, when it all calms down, businesses will reflect on the successes and failures of the year and begin to plan ahead. As you look to create your 2018 business priorities, consider these 4 reasons to become an omnichannel business.
Considering retail stores are becoming increasingly high-tech, incorporating digital signage into a brand's visual merchandising mix feels like a natural evolution. But digital signage isn’t just a different way to advertise in stores—it’s a better way to advertise. The right digital signage strategy delivers a healthy return on investment (ROI) by cutting long-term costs and maximizing sales opportunities. Here's how: