Omnichannel Retail Posts

5 Strategies for Delivering a Seamless Customer Experience

If you keep hearing about the wonders of omnichannel marketing but fear that as a small retailer, it's not for you... think again. When you want to create the simplest, most seamless experience for your buyers, you can take a nod from omnichannel marketing and apply the tools and strategies to maximize your customer’s interaction.

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4 Reasons to Become an Omnichannel Business in 2018

The holiday season is in full swing, the busiest time of year for retail. In a few short weeks, when it all calms down, businesses will reflect on the successes and failures of the year and begin to plan ahead. As you look to create your 2018 business priorities, consider these 4 reasons to become an omnichannel business.

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Why Digital Signage Should Be in Your 2018 Merchandising Budget

Considering retail stores are becoming increasingly high-tech, incorporating digital signage into a brand's visual merchandising mix feels like a natural evolution. But digital signage isn’t just a different way to advertise in stores—it’s a better way to advertise. The right digital signage strategy delivers a healthy return on investment (ROI) by cutting long-term costs and maximizing sales opportunities. Here's how:

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5 Omnichannel Strategies Essential for Success During the Holidays

The holiday season is upon us, and once again wireless devices promise to be on everyone's wish list. That means retailers in this space are facing both big sales opportunities and stiff competition during the heaviest shopping months of the year.

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How Much Has Holiday Shopping Moved Online?

If you do any holiday shopping—and chances are you do—then you've probably noticed that the way you shop has changed in the last few years. Gone are the days of getting ads in the newspaper, scanning all of them for the best Black Friday prices, and heading to a store in hopes that they still have the one thing you want.

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Post-Game Analysis: What Black Friday Means for the Future of Retail

As one of the biggest shopping events of the year, the stretch between Thanksgiving, Black Friday, and Cyber Monday serves as a microcosm of the entire retail industry. The massive transaction volumes over this period amplify existing consumer trends and can tell us much about the future of retail. Let’s look at the 2017 Black Friday metrics and trends to see how retailers can use them to their advantage moving forward.

 

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Why Your Hiring Strategy Needs to Take Omnichannel Into Account

Think about how you shop—do you go into stores or browse online? Do you click through to product pages from Instagram accounts, or are you interested in Sponsored Ads on Facebook? Do you ever get inspired to buy a product from a billboard or print advertisement?

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Why A Robust POS Ecosystem Can Enhance Your Omnichannel Experience

By integrating back-end and front-end processes into a centralized commerce platform, retailers are able to deliver a consistent customer experience. What it really comes down to is automation and consistency.

  

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[Video] What Does Omnichannel Mean for Wireless?

Omnichannel has been a major buzzword in retail for years, but what does it actually mean for the very unique wireless industry?

It's important to create a consistent customer experience across channels and wireless is no exception. Check out our video blog as we walk through the steps of a wireless customer journey and changes wireless dealers can implement along the path to purchase.

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How to Customize the Wireless Retail Experience

The vast majority of Americans are no longer first-time mobile phone buyers. In fact, as of 2016, 95% of Americans owned a cellphone of some kind, and 77% owned a smartphone. What’s more, one in ten American adults are “smartphone-only”, meaning they use their mobile in place of a traditional landline service.

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Omnichannel Technologies Every Wireless Retailer Should Adopt

Choosing a new cell phone can come with a lot of pressure; not only are they expensive, but with so many choices it can be hard to know if you're buying the right one. That's why wireless retailers who don't use omnichannel technologies are starting at a disadvantage when you decide it's time for a new phone.

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Why Should You Invest in Brick-and-Mortar Retail?

The media has been having a field day lately predicting the demise of retail stores. A recent Fox Business article declared “RIP Retail.” So why are we still talking about investing in brick-and-mortar as the future of retail? Because the store still plays an incredibly important role in many customers’ shopper journeys – whether it begins or ends online.

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How to Test the Success of Your Omnichannel Strategy

For wireless retailers' business strategies to succeed, they need to incorporate feedback. Companies pursuing an omnichannel approach should test different tactics and measure their results.

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