iQmetrix creates ‘iQ Forest’ to offset carbon footprint
VANCOUVER, BC – April 22, 2013 – Today, in recognition of Earth Day, iQmetrix is pleased to announce the creation of its very own “iQ Forest,” in partnership with the Peace River, Alta.-based company, The Carbon Farmer. The iQ Forest consists of 240 trees, representing one tree for every iQmetrix employee.
The iQ Forest occupies nearly 1,400 square metres of new forest. The iQ Forest is also expandable – employees, friends and partner companies can purchase trees to be planted on an ongoing basis.
“We’re very excited about our new iQ Forest,” says iQmetrix President and CEO Christopher Krywulak. “One of our company’s core values is ‘Environment,’ and being able to offset our carbon footprint while restoring a portion of Canada’s beautiful forests was a great fit for iQmetrix. That, and we also get to support an innovative Canadian company in the process. It’s a big win altogether.”
The iQ Forest is an initiative led by the “iQ Green Team,” a number of iQmetrix employees that go out of their way to help make the company as environmentally friendly as possible.
Last fall, members of the iQ Green Team saw The Carbon Farmer’s pitch on CBC’s Dragon’s Den and thought it would be good way to purchase carbon credits for iQmetrix. Earlier this year, iQmetrix became a Climate Smart-certified company and in doing so, calculated the amount of emissions generated by employee travel and running the Vancouver head office (emission totals for the other offices – in Regina, Winnipeg and Davidson, NC – are still pending). In addition to creating the iQ Forest, iQmetrix purchased 52 tons of carbon credits to offset its known annual CO2 emissions in full.
“We plan to continue working with The Carbon Farmer to purchase additional trees and grow our iQ Forest, so that we can offset all of our company’s emissions in the future,” Krywulak adds.
At iQmetrix, we are passionate about retail. Our purpose is to create great experiences for retailers, their employees and the end consumer. Our products bridge the gap between physical and virtual retail channels, offering the latest in retail management and customer experience technology. XQ Interactive Retail brings elements of online and mobile shopping experiences into the physical store to engage and educate shoppers during the purchase process. RQ4 Retail Management is a complete system for managing all aspects of a store chain operation, including POS, ERP, inventory and HR. When integrated specifically for wireless retailers, XQ and RQ allow users to effectively manage back-of-house operations and the in-store customer experience. Founded in 1999, iQmetrix is a privately-held software as a service (SaaS) company with offices in Canada and the United States. www.iQmetrix.com