How Virtual Merchandising Helps Shoppers Filter Through the Noise

Link to original article.

Date: Aug. 252014

Published in: CCA Voice, Fall/​Winter 2014 Edition

Below is an excerpt of the full article.

By Christopher Krywulak
President and CEO, iQmetrix

As the North American wireless market nears saturation, the messaging from phone manufacturers becomes increasingly ubiquitous and overwhelming to consumers. Just recently, Amazon entered the fray with its own smartphone - introducing yet another device and operating system for consumers to know, learn, and understand (if they’re even interested).