Designing The Next Generation Of Wireless Retail Spaces

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Published in: Retail TouchPoints

Date: March 272012

By Alen Puaca, Creative Director, iQmetrix

Excerpt from article:

I think we are most interested in the idea of shopping as a new kind of public space. How can we enrich these experiences? Can we bring new content, information, ideas and visual experiences to shopping in a thoughtful and dynamic way?”

This quote, from New York City-based design studio 2×4 Inc., defines the direction in which new types of physical retail locations must go.

The entire retail industry already has experienced a tectonic shift due to e-Commerce, mobile apps and social networking. Brick-and-mortar retailers, cognizant of increased competition from newer virtual retailing, must undergo a similar transformation, but of a different nature.

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