Airport electronics chain opts for touchscreen digital signage solution (Video)

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Date: July 312012

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Retail management solutions provider iQmetrix today announced that APW Brands, an airport-based retailer of consumer electronics and wireless accessories, has selected XQ Interactive Retail™ and RQ Retail Management System™ to deliver interactive digital experiences to their stores.

The Philadelphia International Airport location is the first in a series of stores to be outfitted with interactive digital displays that bring elements of online and mobile shopping experiences into the physical store through a suite of applications.

APW Brands chose iQmetrix’s end-to-end retail solutions ­ RQ4 Retail Management system and XQ Interactive Retail ­ to provide its customers with an engaging shopping experience, according tot he announcement. RQ4 Retail Management is a complete software solution designed for wireless retailers to manage people, business processes and strategic decision-making, reducing the time and cost spent on coordinating administrative systems and back-office operations. XQ Interactive Retail, a suite of in-store touchscreen applications that engage, educate and guide customers through the sales process, brings the online shopping experience into the in-store environment.

Boasting a sleek, stylized design aesthetic, APW Brands consumer electronics and wireless accessory stores can be found in major airports across the U.S. When they began planning to expand into additional airport locations, APW Brands sought a cohesive retail management solution that would deliver integrated applications to run the business along with rich, interactive touchscreen software to attract, educate and engage its customers in the front of the house

The newly remodeled Tech Interaction store in Terminal C of the Philadelphia International Airport celebrated its grand re-opening in March. Other stores slated for this new technology include Pittsburgh International, Baltimore Washington International and Philadelphia International - Terminal B, with four additional stores to be rolled out in the coming months.

XQ has been an integral part of the success of our two latest concepts, Tech Interaction and Touch Table,” said Miguel Mayorca, vice preisdent of marketing for APW Brands, in the announcement. We love this software because it helps us bridge the gap between the online and in-store customer experience by simplifying the product research process in a retail environment. XQ brings excitement to the customer in a user-friendly manner.”

Watch a video demo of the XQ Interactive Retail solution at this year’s National Retail Federation show below: