For wireless retailers' business strategies to succeed, they need to incorporate feedback. Companies pursuing an omnichannel approach should test different tactics and measure their results.
One of my biggest shopping frustrations is walking into a store and finding out the product I’d like to buy is out of stock. On most occasions, I’ve done my research on the product to see if it’s carried in your store.
For a retailer, the most important time of day is when your transaction count is highest, right?... Wrong. High traffic periods and potential to turn shoppers into buyers, when they’re at your fingertips, can often be overlooked. Are you converting this potential to loyal customers or letting it walk out of your store?
Wireless retailers faced with declining foot traffic to their brick-and-mortar stores can implement omnichannel marketing strategies to remedy the problem.
If you are a regular reader of the iQmetrix blog, you know we talk a lot about the in-store experience, specifically, how to survive in a time when customers have everything at their fingertips.
In one of our recent blogs, What is Endless Aisle? Two Important, But Very Different, Definitions we discussed the difference between endless aisle as fulfillment and endless aisle as an interactive kiosk.
Ahh, Instagram. It’s the great bragging network – where you can show off your latest DIY creation, fancy meal, #blessed photo, gym selfie, animal pic… and wireless brand story.
Read More
Omnichannel retail strategies unite online and offline channels to deliver a unified shopping experience to customers. Today’s consumers no longer shop only in-store or online. Instead, they fluidly switch from one channel to another, expecting a seamless brand experience across brick-and-mortar, mobile, desktop, print, and more.
In a mobile-first world, retailers need to be up to date with not only the latest information but also behind-the-scenes hardware and data. This means investing in comprehensive retail management solutions that allow flexibility, adaptability, and useable data to drive business decisions and efficiency.
It seems the wireless retail industry is teeming with buzz words these days. Not only do you have to know your omnichannel from your IoT but many of these terms can mean different things depending on who you ask. The latest concept everyone is talking (and confused) about is endless aisle.
The omnichannel framework—a must for large retailers and small- and medium-sized enterprises alike—directs companies to employ big data to better target consumers.
When your customer needs a new phone, is it your store they think of? The only time I go to a wireless retail store is when I need to buy a new device.
In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.
