When it comes to today’s consumer, the tangled web that is the new path to purchase leaves little room for finding a common link amongst all your customers – except, one could argue, the unifying desire for convenience.
How do you effectively market to a customer you only interact with 6-8 times a year? How can your website possibly compete with social platforms like Facebook and Pinterest who interact with those same customers for several hours a day?
Brick-and-mortar retail is dead they said, e-commerce will swallow your business whole. As it turns out ‘they’ had it all wrong and physical retail is instead making a Frankenstein-like revival and disruption.
There are millions upon millions of dollars being spent today on data analysis in retail and in most every industry that you could think of.
Retail started out with small, “mom and pop” shops where everyone knew your name and likely your order as well. With automation we lost that authentic experience.
There are now more mobile devices on the planet than people! With an estimated count of mobile devices at nearly 10 billion and roughly 7.5 billion humans, we are now outnumbered by our devices.
The convenience of online shopping is increasingly appealing to today’s consumer. With Amazon recently announcing same-day delivery in two major cities in Canada – the pressure on brick-and-mortar retailers is stronger than ever.
We all know metrics are important, they are the compass that guides the business. With all this data available, it can be a struggle for retailers to properly collect and interpret the data they have available to them.
We’ve all heard the key to omnichannel is successfully blending online and in-store. But what does that actually look like when you walk into the store of the future?
The content from IRDC was so inspiring we just had to share more! For part one of our key takeaways check out our previous blog here.
We just got back to the office with fresh knowledge and inspiration from the International Retail Design Conference, held in Montreal, Canada.
In part two of our three-part series, we talked about the danger of ignoring the increasingly powerful consumer group known as millennials.
While at a tradeshow in Las Vegas, I was on a mission to traverse the seemingly endless aisles of slot machines and gaming tables to try and find places to shop.