Imagine you’re walking into your favorite store. What do you think of first? The displays in the front window? The friendly store clerk? The smell of the store? Likely it was a little bit of everything.
Think about a big box store in your hometown. The institution that stands larger than life, with the massive parking lot, where you can go and spend half a day shopping for pretty much anything you need and waiting in line for the other half.
I was travelling recently and booked a long travel day with limited time in between flights. There I was…hanging out in economy seating…for my 5 hour flight…directly over lunch hour…and I was getting hangry!
It’s well known that product assortment planning is crucial to the success of retail operations. Bringing online assortment in-store is not just about having all of your products available to your customers. It’s about having the right products at the right price point, so you can satisfy your target consumers, while maximizing profit per square feet.
Getting customers involved in service delivery by “putting them to work” often improves the service and the overall experience. In fact, service is always created with customer participation.
One current challenge that retailers face is how to deal with a customer base that is increasingly tech savvy. The Millennials or Generation Y are becoming the majority of customers and it’s crucial to understand their purchasing habits.
Is the next step in engaging customers chatting with robots? More companies are betting that this is the way we are going. Chatbots, or chatterbots, are a computer program that conduct a conversation, whether an audible one or via a texting platform.
Ohhh Ikea. The Swedish meatballs, cheap furniture, fun knick-knacks... as if we needed another reason to go to your stores and then you go and announce your foray into virtual reality!
Pop-up stores continue to be an innovative, fun and effective approach for retailers in today’s ever growing competitive space. Whether it’s a store-within-store concept, a standalone pop-up or a traveling school bus road show, pop-up stores continue to win the attention of consumers, attracting both loyal and new customers.
Facebook Messenger may soon become far more than a chat client, with the social networking service apparently planning to offer in-store purchases through its mobile app, after the company signaled it could partner with Apple Pay for retail checkouts.