Visual merchandisers arrange retail space and product displays to encourage shoppers to buy. Naturally, retailers want to ensure visual merchandising provides a strong return on investment (ROI) for their companies. After all, why continue visual merchandising efforts if they don't translate into more sales?
If you’re a multi-channel retailer with omnichannel challenges, chances are you’ve heard the term “commerce platform” flying around lately. But what does it mean?
Most companies can identify their customer’s lifecycles yet struggle to execute marketing strategies around customer lifecycles.
With 76% of Canadians and 95% of Americans owning a cell phone today, how has this addiction changed things for retailers?
Whether it's a new country coffee table or a swivel recliner, furniture purchases are never easy to make. They require time and research for shoppers to feel confident that they're making the right decision.
Life is complicated. Shopping shouldn’t be. When I think about some of my favorite retailers and brands there is a commonality of simplicity.
The holidays provide retailers with ample opportunities to change up their marketing techniques. Be it garlands and mistletoe come Christmas or hearts and flowers for Valentine's Day, retailers will deck their shops out with seasonal decorations to capitalize on any Hallmark holiday.
Digital signage needs to be a key part of today's retail stores. After all, it makes a strong impression: more than half of travelers who see a digital billboard can recall the exact message each time they passed the same billboard again. With digital signage, customers can remember a brand more clearly.
Not long after the sweep of Pokemon Go, Mario Run has entered the scene and the next saga of mobile gaming has begun.
Retailers who currently follow traditional inventory management practices may not know about the advantages of drop shipping.
The in-store experience was designed and built long before omnichannel existed. Brick- and-mortar stores weren't about understanding which channels there customers were engaging with and being consistent across them because the channels didn’t exist.
Credit and debit card processing fees are some of the most convoluted and complex aspects of owning a business.
New developments in the retail industry can help prepare businesses to adapt and take advantage of the latest technology—including automation.