The Latest Scoop on Retail

Calculating the ROI of Visual Merchandising

Visual merchandisers arrange retail space and product displays to encourage shoppers to buy. Naturally, retailers want to ensure visual merchandising provides a strong return on investment (ROI) for their companies. After all, why continue visual merchandising efforts if they don't translate into more sales?

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What is a Commerce Platform? (And Why Retailers Should Care)

If you’re a multi-channel retailer with omnichannel challenges, chances are you’ve heard the term “commerce platform” flying around lately. But what does it mean?

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What Are You Doing With Your Customer Lifecycle Data?

Most companies can identify their customer’s lifecycles yet struggle to execute marketing strategies around customer lifecycles.

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Retailers: Channel That Smartphone Addiction

With 76% of Canadians and 95% of Americans owning a cell phone today, how has this addiction changed things for retailers?  

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Why Furniture Sales Rely on Tech Integration

Whether it's a new country coffee table or a swivel recliner, furniture purchases are never easy to make. They require time and research for shoppers to feel confident that they're making the right decision.

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Keep it Simple: Consumers Crave Brand Simplicity

Life is complicated. Shopping shouldn’t be. When I think about some of my favorite retailers and brands there is a commonality of simplicity.

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3 Seasonal Merchandising Tactics That Retailers Should Use Year-Round

The holidays provide retailers with ample opportunities to change up their marketing techniques. Be it garlands and mistletoe come Christmas or hearts and flowers for Valentine's Day, retailers will deck their shops out with seasonal decorations to capitalize on any Hallmark holiday.

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Why You Should Control Digital Signage Across Store Locations

Digital signage needs to be a key part of today's retail stores. After all, it makes a strong impression: more than half of travelers who see a digital billboard can recall the exact message each time they passed the same billboard again. With digital signage, customers can remember a brand more clearly.

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Mario Run: A Lesson in Motivation

Not long after the sweep of Pokemon Go, Mario Run has entered the scene and the next saga of mobile gaming has begun.

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How Drop Shipping Can Improve In-Store Inventory Control

Retailers who currently follow traditional inventory management practices may not know about the advantages of drop shipping.

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The DO’s & DON’Ts of Fixing the Store Experience

The in-store experience was designed and built long before omnichannel existed. Brick- and-mortar stores weren't about understanding which channels there customers were engaging with and being consistent across them because the channels didn’t exist.

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Dispelling the Myths Around Merchant Services Pricing

Credit and debit card processing fees are some of the most convoluted and complex aspects of owning a business.

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Where Does Automation Fit into the Future of Retail

New developments in the retail industry can help prepare businesses to adapt and take advantage of the latest technology—including automation.

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