Think about how you shop—do you go into stores or browse online? Do you click through to product pages from Instagram accounts, or are you interested in Sponsored Ads on Facebook? Do you ever get inspired to buy a product from a billboard or print advertisement?
By integrating back-end and front-end processes into a centralized commerce platform, retailers are able to deliver a consistent customer experience. What it really comes down to is automation and consistency.
This holiday season you're going to have increased traffic. Are you prepared to maximize your sales with this influx of store traffic? Let’s say 30% of visitors to your wireless store make a purchase. That means that you have the chance to influence 70% of your customers to buy! While the exact percentage may vary in each of your stores, the key point is this: you need to take advantage of the opportunity to sell more in your stores. To be able to take full advantage of it, you will first you need to track it.
In a constantly changing and fast-paced industry like wireless, the saying 'time is money' has never rung more true. Watch this video blog as we discuss the many reasons why wireless dealers are saving time and money by using carrier integrations.
The science of consumer psychology has advanced significantly in recent years. This is true for both our ability to understand customers and for using psychology to influence and persuade consumer behavior. Aspects of consumer psychology have been engineered into retail environments for decades. But now that retail is evolving into an omnichannel environment, it's time to reconsider old approaches.
Performance metrics already exist and are being utilized to motivate employees, but what is the next step?
Employee retention is a long-standing and a well-documented challenge in the retail industry. Turnover rates have been exceptionally high for years, and there are theories abound as to why. Training deficiencies, low employee comradery, and antiquated hiring practices are just a few potential causes that have been examined in years past.
Are you a Service & Repair owner in the wireless industry who is thinking of growing your business? Wondering what you need to think about to take that next step and prepare for the leap? One word needs to come to mind, and that is scale. You need to ensure you are scaling everything from top to bottom before you plan on growing.
As a retailer, you most are likely using a POS System. You are also most likely using a CRM. But do you know if these two systems are working together? If they are, you are already well on your way toward retail integration. If they are not, then these programs are probably working against you.
As a wireless retailer, you want to find ways to provide seamless experiences to your customers both online and offline. Omnichannel strategies are key to your success as a business, but they only work if you can serve your customers effectively and efficiently. A strong omnichannel strategy relies on creative ideas, but you also need the products and management systems to orchestrate your campaigns seamlessly.
Carriers are expecting the in-store experience to go completely mobile but it’s not as simple as plunking iPads in your store and having people use them. Start by recognizing the in-store hurdles you have today, then identify how mobile solutions can help you combat them and make a positive change to the retail experience for both your consumers and your employees.
Omnichannel has been a major buzzword in retail for years, but what does it actually mean for the very unique wireless industry?
It's important to create a consistent customer experience across channels and wireless is no exception. Check out our video blog as we walk through the steps of a wireless customer journey and changes wireless dealers can implement along the path to purchase.
The vast majority of Americans are no longer first-time mobile phone buyers. In fact, as of 2016, 95% of Americans owned a cellphone of some kind, and 77% owned a smartphone. What’s more, one in ten American adults are “smartphone-only”, meaning they use their mobile in place of a traditional landline service.
Last week I attended the Wireless Repair Expo which was put on in partnership with Mobile World Congress Americas’ inaugural event. If you haven’t been to the Repair EXPO before, make sure it’s on your radar for next year as it was amazing to see so many people come together to strengthen the service & repair industry and make significant strides toward creating meaningful standards.