The Latest Scoop on Retail

How to Prove the Value of Your Omnichannel Marketing Efforts

Omnichannel marketing has become a hot topic for retailers and marketers in the past few years. Marketing strategies that span across channels have been shown to benefit small- to medium-sized enterprises and improve consumers' shopping experiences.

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4 Easy Ways to Make Your Brand More Consumer-Friendly

An omnichannel retail strategy doesn't need to be complicated. At its core, the aim of omnichannel retail is to provide a cohesive customer experience across different channels. Brands should seek to not only provide consumers with products they want, but also with positive experiences.

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Today’s Shoppers are Infinitely Connected. Are You?

BCBG recently announced the closure of its Canadian retail stores and, already, the closures are being attributed to online shopping making brick-and-mortar establishments obsolete.

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Customer Loyalty: What Keeps a Customer Coming Back?

There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way to shop at a particular store. But what is the secret ingredient to building brand loyalty? I know for myself there are a few key reasons why I choose to stay true to a brand.

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How Do Visuals Influence Consumer Behavior

The complex relationship between consumer behavior and visual merchandising has become a perennial topic for marketing researchers. Different factors—like color psychology, emerging digital trends, and emotional design—can all play a part in the shopping experience. For retailers who don’t have time to wade through deep databases of research, it’s helpful to consider the broader trends. Here are some key ways that visuals can affect consumers' shopping experiences.

Product and branding colors matter to customers

We know that color psychology is not a perfect science. Shades of bright blue or crimson red will not evoke the exact same reaction in two different people because of differences in culture, context, past experiences, and personal preferences. However, colors do influence customer perception of products and brands, especially when it comes to first impressions. Shoppers can make snap judgments about a product in only 90 seconds, and 90% of them will base this perception purely on color.

Tesla makes it easy for customers to visualize car purchases with digital displays in-stores and an interactive design studio on their website. Using these tools, customers can select paint and interior colors, alongside other options like roof and wheel types, and see the result on screen.

Don't want to be limited by the connotations of certain colors? Consider using visual merchandising technologies such as Endless Aisle to allow customers to visualize products in different colors even if your display room only has space for one model at a time.

Impulse shopping is largely driven by visual influencers

At a very basic level, the best way to get someone to buy your product is to make sure that they see it—especially when it comes to impulse purchases. Shoppers are more likely to make an impulse buy if they can see the item easily from the aisle. Displays need to be eye-catching, and at eye-level, to have the most impact.

Sephora capitalizes on this trend with interactive digital displays situated around the shop and by the checkout line. Customers who are waiting to check out or for help from a make-up artist can browse through nearly 14,000 items—and with additional products stocked by the checkout, there's a good chance these displays will encourage a last minute lipstick purchase or two.

Digital merchandising tactics can help get consumers' attention. Digital signage, for example, can be placed at eye-level throughout stores to promote products with customizable ads. With smart scheduling on digital signage, you can ensure that your displays align with peak traffic times or different promotions throughout the day.

Visual aesthetics can appeal to customers' emotions

While impulse purchases are typically inexpensive items bought without much forethought, luxury items can be the result of a more emotional decision-making process. This kind of emotional connection is essential for brands that rely heavily on aesthetics to sell their products.

Fashion retailer Herschel Supply Co. is a great example of a company that uses carefully curated visuals to sell their iconic bags. Herschel's Instagram account is carefully designed to express a particular aesthetic and encourage customer engagement through specific hashtags such as #WellTravelled and #CityLimitless. The brand's founders, Lyndon and Jamie Cormack put equal effort into curating real life aesthetics for trade show displays.

By creating a cohesive experience of products across online and offline channels, brands such as Herschel are able to better appeal to customers' emotions—in this case, a sense of adventure and wanderlust—while building up brand trust and reliability.

The shopping experience is, at its core, highly influenced by visual factors. The way products are displayed heavily influences how consumers react and ultimately make purchases. With the careful use of new technologies, retailers can use implement strategic visual merchandising practices that improve the shopping experience and drive higher sales.

Ready to have your online and in-store strategies complement each other rather than compete? Download our whitepaper titled, Best Practices for Bringing Endless Aisle into Your Retail Strategy and learn how it can be done!

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Photo: Pexels / Unsplash

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Consumer Behavior: Understanding the Nature of Today's Customer

When it comes to today’s shoppers, understanding consumer behavior is complex. Multiple factors affect their actions, from technology to generational/socio-economic differences, cultures, and accessibility.

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Customer Experiences: How Do Your Employees Shape Them?

My recent shopping experiences have been bad, to say the least. I have walked away feeling unfulfilled, and left empty handed. I do, however, still enjoy a trip for the physical ability to touch and see my purchases.

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How An Omnichannel Solution Can Take a Retailer to the Next Level

Customers are evolving as fast as technology allows them. They’re better informed and know what they want, how much they want to pay, and when they expect to receive it. 

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5 Creative Digital Merchandising Solutions That Engaged Customers in New Ways

Retailers must constantly adapt their omnichannel strategies to incorporate new technologies. In general, a solid omnichannel retail strategy should center on the customer, providing them with new ways to engage with the brand story.

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Two Sure Fire Ways to Improve Your In-Store Experience

Although the quality of your in-store experience depends on many variables, there are two powerful areas we firmly suggest you emphasize. 

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Key Takeaways from the Deloitte Consumer Review 2017

For the past few years, Deloitte has released an annual consumer review focusing on digital predictions. The Deloitte Consumer Review: Digital Predications 2017, published in March, analyzes the top innovations that alter the relationship between consumers and brands.

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Top 20 Retail Influencers You Must Follow

 

Convergence, omnichannel, and clicks to bricks are just a few terms you’ve likely heard about over the past few years. If you’re a retailer, or you love our blog, you’ve probably read about these topics. 

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In the Eyes of the Consumer: 3 Ways to Make a Brand More Trustworthy

Building brand trust is crucial for retailers as the marketplace becomes increasingly crowded and consumers become increasingly savvy. While trust is often hard won, it is very easily lost.

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