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The Latest Scoop on Wireless

How to Test the Success of Your Omnichannel Strategy

For wireless retailers' business strategies to succeed, they need to incorporate feedback. Companies pursuing an omnichannel approach should test different tactics and measure their results.

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It's Time to Give a Ship: Fulfill Customer Needs With Drop Ship

One of my biggest shopping frustrations is walking into a store and finding out the product I’d like to buy is out of stock. On most occasions, I’ve done my research on the product to see if it’s carried in your store.

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How To Turn Shoppers Into Buyers

For a retailer, the most important time of day is when your transaction count is highest, right?... Wrong. High traffic periods and potential to turn shoppers into buyers, when they’re at your fingertips, can often be overlooked. Are you converting this potential to loyal customers or letting it walk out of your store?

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How Omnichannel Marketing Strategies Make Up for Decreased Foot Traffic

Wireless retailers faced with declining foot traffic to their brick-and-mortar stores can implement omnichannel marketing strategies to remedy the problem.

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Game of In-Store Technology: 4 Retailers Seeking the Throne

If you are a regular reader of the iQmetrix blog, you know we talk a lot about the in-store experience, specifically, how to survive in a time when customers have everything at their fingertips.

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Endless Aisle vs. E-Commerce In-Store: A Digital Showdown

In one of our recent blogs, What is Endless Aisle? Two Important, But Very Different, Definitions we discussed the difference between endless aisle as fulfillment and endless aisle as an interactive kiosk.

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How Authorized Wireless Dealers Can Leverage Instagram

Ahh, Instagram. It’s the great bragging network – where you can show off your latest DIY creation, fancy meal, #blessed photo, gym selfie, animal pic… and wireless brand story.
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3 Simple Steps to Build Your Omnichannel Presence

Omnichannel retail strategies unite online and offline channels to deliver a unified shopping experience to customers. Today’s consumers no longer shop only in-store or online. Instead, they fluidly switch from one channel to another, expecting a seamless brand experience across brick-and-mortar, mobile, desktop, print, and more.

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How to Optimize Store Operations and Customer Experiences

In a mobile-first world, retailers need to be up to date with not only the latest information but also behind-the-scenes hardware and data. This means investing in comprehensive retail management solutions that allow flexibility, adaptability, and useable data to drive business decisions and efficiency.

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What is Endless Aisle? Two Important, But Very Different, Definitions

It seems the wireless retail industry is teeming with buzz words these days. Not only do you have to know your omnichannel from your IoT but many of these terms can mean different things depending on who you ask. The latest concept everyone is talking (and confused) about is endless aisle.

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3 Creative Ways to Use Data to Boost In-Store Traffic

The omnichannel framework—a must for large retailers and small- and medium-sized enterprises alike—directs companies to employ big data to better target consumers.

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What Makes a Customer Loyal to a Wireless Store

When your customer needs a new phone, is it your store they think of? The only time I go to a wireless retail store is when I need to buy a new device.

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Keep Your Wireless Customers Happy With Omnichannel Strategies

In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.

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