The Latest Scoop on Retail

[Video] What the Heck is an API and Why Would you Need One?

I have a confession to make. When I entered the software world, I didn’t really understand what an API was. I knew it wasn’t to be confused with a type of craft beer, but I was struggling with understanding APIs beyond that!

I came to realize that an API, or an Application Program Interface, could help increase business efficiencies and somehow connect different software systems together but that was the extent of my knowledge.

Today we’re going to break APIs down a bit and explain just some of the things that they can do for you.

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Dispelling the Most Common EMV Misconceptions

Between July 2015 and June 2016, only 7% of all U.S. card-based transactions involved an EMV card. Over the next 12 months, this figure climbed to more than 31%.

These figures suggest is that although EMV (Europay, Mastercard, and Visa) cards have become ubiquitous in a short amount of time, there are still widespread misconceptions about what they offer. These misconceptions can cause headaches for retailers, as a customer’s unwillingness to adopt the technology means they need to maintain two separate payment systems.

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Get Prepared for the Mobile Carriers Show

Unsure if you should head to Las Vegas for the CCA Mobile Carriers Show (MCS), March 27-29, 2018?  Already registered to attend MCES but you’re wanting to get a leg up before you head to Sin City? You’re in luck! This blog will highlight what to expect at this year’s event.

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The Right Device: Five Things to Consider Before You Buy Payment Hardware

EMV: three years ago, those letters, and a lot of technology expense, turned the U.S. payments landscape on its head. Now, with 100% of U.S. consumers scheduled to receive chip-cards by the end of 2020, combined with 75% of SMB U.S. merchants having already implemented chip-capable terminals [US Payments Forum], EMV has finally become the accepted payment standard across the U.S. But this post isn’t about the importance of EMV security or the additional protections that the technology offers.

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Are Online or In-Store Customer Journey's More Successful?

You may be tired of the debate over brick-and-mortar vs. online retail—and rightfully so. As new technologies continue to change the way people shop, many have anticipated the death of brick-and-mortar stores at the hands of e-commerce. But as our shopping habits change over time, wireless retail remains somewhat of an outlier: the in-store experience has stayed crucial to the industry, as customer education is essential to completing a sale. At the same time, the potential for selling plans and products online has changed retailers' tactics and marketing efforts. It's no wonder why so many wireless retailers are wondering which sales channels to focus their efforts on.

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The Death of Boring Retail

In case you haven’t heard, physical retail stores are dying. In 2018 alone, there have already been multiple large retail chains that have filed for bankruptcy including Claire’s (Jewelry), Bon-Ton (Department Store), B&B Bachrach (Men’s Apparel) and everyone’s favorite toy store, Toys R Us. If your local Toy’s R Us is anything like mine, the parking lot largely sits empty for 335 days a year and then every night in December the parking lot is packed with Christmas shoppers clamoring to stock up on the latest and greatest toys.  Not surprisingly, this is not sustainable and results in closure and bankruptcy of these stores. Of course, seasonal traffic spikes being the only source of sales are not the only reason these stores aren’t thriving. Other reasons include the digitization of products (books, movies, video games), high cost per square foot, and real estate fees to name a few.

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5 Ways a POS Software Can Improve the Customer Experience

A POS system is traditionally viewed as a back-end solution, used to process sales and accept payments. However, a best-in-class POS system is much more than a simple management solution. A quality POS is a way to enhance the in-store experience and elevate the image of your brand, having a positive impact on the overall customer experience.

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Online to In-Hand: Managing Virtual Inventory

In the highly competitive landscape that is retail, it’s all about saying “yes” to your customer—“yes, we have that product in-stock,” “yes, we can order it for you,” and “yes it can get shipped to your home.” Strong virtual inventory practices allow for a leaner, more agile inventory operation. This means carrying core product groups in-store while still being ready to fulfill any number of orders not in your physical inventory. All in all, a well-managed virtual inventory will set you up for success when it comes to satisfying customer demands.

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Who's in Charge of Managing Data at Your Wireless Retail Store?

Wireless retailers have developed a reciprocal relationship with customers. The retailer provides an innovative omnichannel experience that is as seamless and customized as possible. In exchange, customers allow some of their personal information to be tracked, stored, and analyzed.

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A Look Back at the RQ Bootcamp

The first annual RQ Bootcamp was held this past week at the Fairmont Scottsdale Princess resort and it went off without a hitch. Okay, there were a few stumbles from some of our freshman presenters, but let’s face it, these only the created funny and memorable moments we will cherish. More importantly, all presenters effectively shared their breadth of knowledge and years of experience with all of those in attendance.

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The RQ Bootcamp Resource Library: Your All-Access Pass to All Things RQ

The first-ever 2018 RQ Bootcamp came to be when we realized there was a need for an intensive, in-depth RQ training. Held just over a week ago in Scottsdale, Arizona, this event was different from any we’ve hosted before! The content was not conceptual, but rather tactical items attendees could take home and implement immediately. We focused on four key areas of business that come together and allow wireless retailers to facilitate growth.

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 5 Visual Merchandising Tactics for Wireless Retailers

Visual merchandising is one of the most powerful tools available to modern retailers. When used correctly, it allows brands to easily showcase their products and services while also crafting a unique look and feel for their store. A strong visual merchandising strategy has incredible potential to increase sales and revenue, so retailers who neglect or overlook this fact will be doing so at their brand’s expense. With this in mind, let’s have a look at five visual merchandising tactics that work especially well for wireless retailers.

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4 Questions to Think About When Considering Integrations

If you’ve worked with APIs before, you know how critical they can be to improving your business processes and increasing efficiencies. If you haven’t utilized them, entering the API world may seem like an abstract, daunting endeavor. Put simply, an API – Application Programming Interface – provides a way for two pieces of software to talk to each other and exchange information.

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