You may already know that brick-and-mortar is not dead, in fact it is alive and transforming. The physical store is growing and evolving into to something that serves a higher purpose for retailers and brands.
Our team attended eTail East 2016 in Boston last week along with the top retailers across the continent all looking to transform retail together.
Technology has changed retail and transformed customer experiences everywhere. This includes price matching, inventory and selection; plus, drone deliveries. These changes have empowered the consumer to gather information and be well equipped when walking into a store.
Lately, I have been spending a lot of my time of reading about the effects of remarketing. If you are not familiar with remarketing, it describes the act of using web technology to target email or ad campaigns at users who’ve shown interest in your product or services.
Your summer tan might not have begun fading… you might even still have your toes in the sand, but if you haven’t started thinking about the holiday retail rush, you’re likely to find yourself up ship creek without a paddle. (No, that’s not a typo.)
Modern, smart and connected are a few words that describe today’s consumer and should be used to describe your omnichannel strategy as well.
In the beginning of the omnichannel buzz, a lot of retailers and brands felt threatened by e-commerce, mobile purchasing, and showrooming.
Calling all coffee lovers. How long would you wait for your caffeine fix when at your favorite coffee shop?
While your customers have been soaking up the summer rays, backyard BBQ’s, and ice cream dates you’ve been knee-deep in back-to-school marketing plans.