Case Study: Interactive Retail Solution Installation - Easing the Process

Link to the original article.

Published in: Brilliant Digital Signage

Date: January 132012

January 132012
By Lacy Blitz
Senior Marketing Project Leader, Avnet Technology Solutions.

On Thursday, January 12, 2012, Digital Signage Today posted the following Case Study surrounding easing the process of interactive retail solutions. Download the full case study here.

When rolling out its Interactive Retail Solution, iQmetrix needed to make the process seamless for retailers. Avnet offered a solution.

The Challenge
There are more than 5 billion mobile phone subscriptions globally, according to the International Telecommunication Union, and that number is expected to increase. The selling of those phones is done Sponsored by primarily in brick-and-mortar stores. With hundreds of different models and data plans available to consumers, the wireless industry is extremely competitive.…

The Solution
To make the implementation process smoother for its clients, iQmetrix turned to technology distributor Avnet. Avnet developed an end-to-end hardware and installation solution for iQmetrix.
The process is simple. Once retailers decide to implement XQ Interactive Retail in their stores, they call Avnet for any hardware,installation, warranty or financing needs. The company has a dedicated team for program management, working hand in hand with the XQ Launch Team, to coordinate all hardware and install logistics on behalf of the client…

The Results
XQ Interactive has proven to be a huge success for retailers.“We’ve noticed an increase in traffic of up to 30 percent,” said Joel Ganong, Marketing Manager for SaskTel, a communications provider in Saskatchewan, Canada. Not only has revenue increased, but XQ has improved the customer experience and enhanced the brand…