2022 Holiday Smartphone Sales: Apple the Clear Winner Despite Supply Challenges
Between ongoing supply chain disruptions, runaway inflation, and consumer belt-tightening caused by the increased cost of living, forecasts for the 2022 holiday shopping season were decidedly gloomy. Analysts predicted a 2.5% growth in total holiday revenue – a net decrease in a year that has averaged 7.1% inflation. Holiday revenue did come in higher than expected, up 7.6% from last year before inflation – making the actual growth either flat or very modest.
So how did this year’s holiday shopping season shake out for wireless retail?