iQmetrix Branding

Brand Assets

Consistent communication of the iQmetrix brand is essential. Please find appropriate branding guidelines and media assets, including logos, brand color palette, typeface, and more, below.

Logo & Icon

Primary Logo

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple and modern wordmark with the icon.

Download Logo

The cornerstone of our branding is the iQmetrix logo – consisting of two elements:

Symbol - The symbol is bold and well established. It is very simple, but structural and carries the message of reliability and security. In addition, it has a strong anchor – the letter Q – to carry branding through to the products, services, etc.

Wordmark - The wordmark is based on Museo Sans font with custom slab serifs on the i and x. The Q in the wordmark is a circle that visually connects with the symbol.

Secondary Logo

A non-stacked, linear version of the logo can be used in limited-space layouts, such as the Download Logo navigation bar. Always consult the Branding Team before using this version of the logo.

Download Logo

Icon Logo

In cases when the iQmetrix brand has already been established, we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

Download Logo

The iQmetrix Icon logo, pictured top left, is our primary logo, and it should only be used with a clean white background.
The iQ Blue Gradient Icon should be used on iQ Dark Gradient backgrounds.
The White Icon should be used on the iQ Blue Gradient backgrounds.

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour, and composition should remain as indicated in this document — there are no exceptions.

Do not use the old version of the logo. Do not distort or warp the logo in any way. Do not outline or create a keyline around the logo.

Do not rotate the logo. Do not change the logo colour. Do not change the typeface nor recreate or manipulate the wordmark and the icon.

Our Colours

Our primary logo is Black on a white background. iQ Blue is our primary colour. It is the dominant colour used in our communication and design elements.


We use the typeface Museo and Museo Sans. Our chosen typography allows for a consistent style and appearance of text throughout our brand communications, reflecting our brand personality traits.