Software Implementation: How Wireless Retailers Can Better Serve Business Needs

Supporting the bandwidth of the future, and remaining relevant in a sea of competition can be overwhelming. With the number of connected devices expected to increase from 700 million to 3.2 billion by 2023, wireless retailers must prepare for the supercharging of the Internet of Things (IoT), the coming of 5G, and keeping up with increasing demands by continuously evolving their technologies.

But upgrading from legacy platforms and incorporating new and modern technologies is no easy feat. Wireless retailers and carriers must weigh the options: either they update their current system with innovative technology, or implement a brand-new system altogether. While new technology can help increase productivity, efficiency, and performance, if not launched properly, businesses risk losing data, reducing functionality, and creating poor user experiences. Shifting from one architectural design to another is also demanding and provokes other issues to further evaluate, which can be time-consuming and ineffective.


While replatforming can be an investment in time and money, with careful preparation and the right solution, strategic implementation of new technology can be seamless and painlessly adopted.

Why implementing new software is so important in telecom

Before developing the best course of action, wireless retailers and carriers must consider the numerous factors impacting the telecom market landscape:

Difficulty with utilizing data reporting tools 

Data from various customer touchpoints including social media, SMS and email should enable wireless retailers to build a seamless customer experience as well as drive revenue goals. Without a robust technology platform, there is no way for multiple channels to work together - they’ll only ever be working against eachother.

Privacy and security issues 

The IoT and the advancement of new technologies have made customers’ personal information easier to access. Ensuring customer safety and security entails interconnected technology systems as well as updated policies and operational measures.

Unable to prepare for 5G development

The fifth-generation networks (5G) is soon approaching the market in 2020 and pledges to be significantly faster and more efficient than previous generations. While this connection is still in the early development stages, carriers, as well as software and hardware suppliers alike, are examining practical techniques to achieve success with the migration from 4G networks to 5G networks.

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The ever-evolving telecom industry has created a multitude of challenges for carriers and authorized retailers, and in order to thrive and remain competitive, businesses need to innovate. But without the right resources, implementation is a challenge.