So, you’re a small/medium business (SMB); not selling lemonade on the corner, but not taking over multiple floors of a skyscraper. You’re somewhere between that massive gap.
There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way to shop at a particular store. But what is the secret ingredient to building brand loyalty? I know for myself there are a few key reasons why I choose to stay true to a brand.
When it comes to today’s shoppers, understanding consumer behavior is complex. Multiple factors affect their actions, from technology to generational/socio-economic differences, cultures, and accessibility.
For the past few years, Deloitte has released an annual consumer review focusing on digital predictions. The Deloitte Consumer Review: Digital Predications 2017, published in March, analyzes the top innovations that alter the relationship between consumers and brands.
Convergence, omnichannel, and clicks to bricks are just a few terms you’ve likely heard about over the past few years. If you’re a retailer, or you love our blog, you’ve probably read about these topics.
Building brand trust is crucial for retailers as the marketplace becomes increasingly crowded and consumers become increasingly savvy. While trust is often hard won, it is very easily lost.
By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?
There are millions upon millions of dollars being spent today on data analysis in retail and in most every industry that you could think of.
We all know metrics are important, they are the compass that guides the business. With all this data available, it can be a struggle for retailers to properly collect and interpret the data they have available to them.
Modern, smart and connected are a few words that describe today’s consumer and should be used to describe your omnichannel strategy as well.
I was travelling recently and booked a long travel day with limited time in between flights. There I was…hanging out in economy seating…for my 5 hour flight…directly over lunch hour…and I was getting hangry!
Data is either loved or data is hated. To some, it is a world of meaningless numbers that are scanned to produce a gut feeling, and to others, it is meticulously combed through and scrubbed and cut up to produce a reasoning in the decision making process. But when comparing the investment of proper data analysis, versus the substantially less investment of an industry veteran’s gut feeling, one may wonder about the ROI.
Guardian reported today that Amzaon has just opened a bookstore in Seattle's University Village stocked with 6,000 books at the same price as Amazon sells them online.