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Business Intelligence Posts

3 Tips For Small Medium Business Success

So, you’re a small/medium business (SMB); not selling lemonade on the corner, but not taking over multiple floors of a skyscraper. You’re somewhere between that massive gap.

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Customer Loyalty: What Keeps a Customer Coming Back?

There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way to shop at a particular store. But what is the secret ingredient to building brand loyalty? I know for myself there are a few key reasons why I choose to stay true to a brand.

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Consumer Behavior: Understanding the Nature of Today's Customer

When it comes to today’s shoppers, understanding consumer behavior is complex. Multiple factors affect their actions, from technology to generational/socio-economic differences, cultures, and accessibility.

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Key Takeaways from the Deloitte Consumer Review 2017

For the past few years, Deloitte has released an annual consumer review focusing on digital predictions. The Deloitte Consumer Review: Digital Predications 2017, published in March, analyzes the top innovations that alter the relationship between consumers and brands.

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Top 20 Retail Influencers You Must Follow

 

Convergence, omnichannel, and clicks to bricks are just a few terms you’ve likely heard about over the past few years. If you’re a retailer, or you love our blog, you’ve probably read about these topics. 

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In the Eyes of the Consumer: 3 Ways to Make a Brand More Trustworthy

Building brand trust is crucial for retailers as the marketplace becomes increasingly crowded and consumers become increasingly savvy. While trust is often hard won, it is very easily lost.

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Need Help Defining Your Customer's Path to Purchase? We've Got You

By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?

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The Hitchhiker's Guide to Big Data

There are millions upon millions of dollars being spent today on data analysis in retail and in most every industry that you could think of. 

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The Struggle is Real-Time Data 

We all know metrics are important, they are the compass that guides the business. With all this data available, it can be a struggle for retailers to properly collect and interpret the data they have available to them.

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Multi-Channel, One Experience

Modern, smart and connected are a few words that describe today’s consumer and should be used to describe your omnichannel strategy as well.

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Boeing 737 Big Data Blunder!

I was travelling recently and booked a long travel day with limited time in between flights. There I was…hanging out in economy seating…for my 5 hour flight…directly over lunch hour…and I was getting hangry!

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Retail is in the Details: Using Your Data to Drive Better Decisions

Data is either loved or data is hated. To some, it is a world of meaningless numbers that are scanned to produce a gut feeling, and to others, it is meticulously combed through and scrubbed and cut up to produce a reasoning in the decision making process. But when comparing the investment of proper data analysis, versus the substantially less investment of an industry veteran’s gut feeling, one may wonder about the ROI.

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Coming Full Circle, Amazon Opens Physical Bookstore in Seattle

Guardian reported today that Amzaon has just opened a bookstore in Seattle's University Village stocked with 6,000 books at the same price as Amazon sells them online.

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