---
title: Tips for Improving the Customer Experience
date: 2014-04-01T02:00:00-07:00
canonical_url: "https://www.iqmetrix.com/news/tips-for-improving-the-customer-experience"
section: News
---
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   [Link to original article.](http://www.nxtbook.com/naylor/RCAB/RCAB0114/#/64)

**Date:** April 1, 2014

**Published in:** CCA Voice, Spring/​Summer 2014 Edition

Below is an excerpt of [the full article](http://www.nxtbook.com/naylor/RCAB/RCAB0114/#/64).

By Christopher Krywulak  
 President and CEO, iQmetrix

Consumer expectations of carriers continue to rise, in terms of coverage, pricing of devices and plans – and also in terms of the in-store customer experience.

The key word in the phrase ​“in-store customer experience” is of course ​“experience.”

  

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