---
title: The Next Generation Of The In-Store Experience
date: 2012-07-19T02:00:00-07:00
canonical_url: "https://www.iqmetrix.com/news/the-next-generation-of-the-in-store-experience"
section: News
---
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   [Link to original article.](http://www.retailtouchpoints.com/topics/shopper-experience/the-next-generation-of-the-in-store-experience)

Date: June 19, 2012

Published by: *Retail TouchPoints*

(Below is an excerpt from [the full article](http://www.retailtouchpoints.com/topics/shopper-experience/the-next-generation-of-the-in-store-experience).)

By Fatima D. Lora

Best-in-class retailers are utilizing digital technologies to boost interactivity, education and conversion inside the four walls of the store. During a recent session from the [Connected Consumer Series](http://www.retailtouchpoints.com/connected-consumer/live), retail industry experts gathered to share their insights on the must-have tools and strategies to bring brick-and-mortar stores to more innovative heights.

Titled: Bringing The Benefits Of The Online Experience Into The Store, the presentation offered in-depth insights into how retailers can leverage smartphones, kiosks, tablets and other digital tools to keep pace with consumers’ expectations of the in-store experience. Speakers also offered best practices and detailed strategies regarding how retailers can revamp store locations to create seamless brand experiences.

Speakers included: Christopher Krywulak, CEO of iQmetrix; Kris Parker, Director of Marketing and Brand for Jump.ca; and Tate Fisher, Chief Creative Officer at Katalyst Group.

Krywulak shared research from Google, revealing that 89% of consumers use their smartphone throughout the day. Additionally, consumers admitted to using their mobile devices while waiting in line (59%), eating (48%) and shopping (44%). Although the growing proliferation of smartphones has led to the growth of ​“showrooming,” Krywulak reaffirmed that this cross-channel shopping tactic doesn’t occur often.

“We’ve certainly seen a rise in showrooming shopping strategies,” Kyrwulak said. ​“However, retailers should keep in mind that these price-sensitive shoppers only make up a small percentage of the overall population.”

  

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