---
title: "iQmetrix: Shaping the in-store shopping experience"
date: 2014-08-01T02:00:00-07:00
canonical_url: "https://www.iqmetrix.com/news/iqmetrix-shaping-the-in-store-shopping-experience"
section: News
---
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   [Link to original article.](http://economy.gov.sk.ca/summer2014)

**Date:** Aug. 1, 2014

**Published in:** Saskatchewan NOW! magazine, published by the Saskatchewan Ministry of the Economy

\[Below is an excerpt of [the full article, seen here (p. 4-5)](http://economy.gov.sk.ca/summer2014).\]

By Dave Yanko

A company founded in Regina to create software for mobile phone retailers is parlaying its success into a new venture that takes elements of the online shopping experience into brick-and-mortar retail stores.

“Prior to this, we were really just enabling retailers to create a better consumer experience via our back-end software, things like activating a new cell phone in the store,” says Allan Pulga, communications manager for iQmetrix. ​“Now we’re also helping to shape the in-store shopping experience.”

iQmetrix’s flagship software and core business is RQ, a back-end retail management solution that helps independent wireless retailers simplify business transactions and functions. It’s a very popular product in North America, says Scott McGillivray, the company’s chief strategy officer. McGillivray says the firm’s new XQ Interactive Retail system is a front-end solution that mirrors much of the online shopping experience and can be used by a broader range of retailers. Sellers of golf gear, home appliances, high-end sporting goods, power tools and other ​“complex” products -- which often require a perusal of detailed specs and high-resolution images -- all could benefit from the XQ suite of applications, he says.

  

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