---
title: "IQMetrix: in-store tech enhancing customer's requirements"
date: 2014-05-20T02:00:00-07:00
canonical_url: "https://www.iqmetrix.com/news/iqmetrix-in-store-tech-enhancing-customers-requirements"
section: News
---
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   [Link to original article.](http://evigo.com/13827-iqmetrix-store-tech-enhancing-customers-requirements/)

**Date:** May 20, 2014

**Published on:** evigo.com

Below is an excerpt of [the full article](http://evigo.com/13827-iqmetrix-store-tech-enhancing-customers-requirements/).

By Denver Harrington

Today, the challenges of brick-and-mortar stores are all the more evident with the proliferation of both mobile purchases and an internet driven data resource. Retail management software developer, IQMetrix, released a whitepaper delineating some common issues with brick-and-mortar retail stores.

  

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