---
title: "iQmetrix cited as a resource in Google 'Mobile Playbook' - April 2014"
date: 2014-04-07T02:00:00-07:00
canonical_url: "https://www.iqmetrix.com/news/iqmetrix-cited-as-a-resource-in-google-mobile-playbook-april-2014"
section: News
---
- [  ](http://twitter.com/iQmetrix)
- [  ](https://www.facebook.com/pages/iQmetrix/167877886558671)
- [  ](http://www.linkedin.com/company/iqmetrix)
- [  ](http://www.youtube.com/user/iQmetrixCorp)
- [  ](https://www.instagram.com/iqmetrix/)
 
 

  [Back](https://www.iqmetrix.com/resources/newsroom) 

   [Link to original document.](http://www.themobileplaybook.com/en-us/#/home)

**Date:** April 7, 2014

**Published by:** Google

iQmetrix was cited as a reference for [Google’s Mobile Playbook (2nd edition) - ​“The Busy Executive’s Guide to Winning with Mobile.”](http://www.themobileplaybook.com/en-us/#/home)

By Jason Spero

Intro: Last year, Google published the 1st edition of ​“The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile”. Based on the hundreds of conversations we had with businesses at the time, we saw that most of their questions weren’t around ​‘why I should invest in mobile’ but ​‘how I should invest in mobile’. We originally created the playbook to help executives find answers to those questions and help them take action in mobile.”

Source #23 (at end of the document):

iQmetrix. ​“In-Store Technology: Delivering the Shopping Experience Customers Want.” **http://www.iqmetrix.com/documents/XQ/Customer-Experience\_Whitepaper.pdf**

  

  - [  ](http://twitter.com/iQmetrix)
- [  ](https://www.facebook.com/pages/iQmetrix/167877886558671)
- [  ](http://www.linkedin.com/company/iqmetrix)
- [  ](http://www.youtube.com/user/iQmetrixCorp)
- [  ](https://www.instagram.com/iqmetrix/)
 
 

  

 Subscribe to our newsletter

 You have opted out of some cookies, meaning that our demo form is not available to you. Please email sales@iqmetrix.com or call us on 1.866.476.3874 to get started.

 

  

 

   [  ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA8AAAAIAQMAAAAcHTexAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAtJREFUCNdjYMAOAAAYAAFNB2pIAAAAAElFTkSuQmCC)   ](https://www.iqmetrix.com/news/iqmetrix-to-speak-on-innovation-panel-at-hangar-hangout-event) [  ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA8AAAAIAQMAAAAcHTexAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAtJREFUCNdjYMAOAAAYAAFNB2pIAAAAAElFTkSuQmCC)   ](https://www.iqmetrix.com/news/bc-tech-spotlight-on-iqmetrix) [    ](https://www.iqmetrix.com/news/iqmetrix-endless-aisle-solution-powers-samsung-customer-engagement-award-win) [  ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA8AAAAIAQMAAAAcHTexAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAtJREFUCNdjYMAOAAAYAAFNB2pIAAAAAElFTkSuQmCC)   ](https://www.iqmetrix.com/news/national-post-skilled-homegrown-workers-help-saskatchewan-technology-company-excel)