---
title: How Virtual Merchandising Helps Shoppers Filter Through the Noise
date: 2014-08-25T15:04:00-07:00
canonical_url: "https://www.iqmetrix.com/news/how-virtual-merchandising-helps-shoppers-filter-through-the-noise"
section: News
---
- [  ](http://twitter.com/iQmetrix)
- [  ](https://www.facebook.com/pages/iQmetrix/167877886558671)
- [  ](http://www.linkedin.com/company/iqmetrix)
- [  ](http://www.youtube.com/user/iQmetrixCorp)
- [  ](https://www.instagram.com/iqmetrix/)
 
 

  [Back](https://www.iqmetrix.com/resources/newsroom) 

   [Link to original article.](http://www.nxtbook.com/naylor/RCAB/RCAB0214/#/50)

**Date:** Aug. 25, 2014

**Published in:** CCA Voice, Fall/​Winter 2014 Edition

Below is an excerpt of [the full article](http://www.nxtbook.com/naylor/RCAB/RCAB0214/#/50).

By Christopher Krywulak  
 President and CEO, iQmetrix

As the North American wireless market nears saturation, the messaging from phone manufacturers becomes increasingly ubiquitous and overwhelming to consumers. Just recently, Amazon entered the fray with its own smartphone - introducing yet another device and operating system for consumers to know, learn, and understand (if they’re even interested).

  

  - [  ](http://twitter.com/iQmetrix)
- [  ](https://www.facebook.com/pages/iQmetrix/167877886558671)
- [  ](http://www.linkedin.com/company/iqmetrix)
- [  ](http://www.youtube.com/user/iQmetrixCorp)
- [  ](https://www.instagram.com/iqmetrix/)
 
 

  

 Subscribe to our newsletter

 You have opted out of some cookies, meaning that our demo form is not available to you. Please email sales@iqmetrix.com or call us on 1.866.476.3874 to get started.

 

  

 

   [  ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA8AAAAIAQMAAAAcHTexAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAtJREFUCNdjYMAOAAAYAAFNB2pIAAAAAElFTkSuQmCC)   ](https://www.iqmetrix.com/news/iqmetrix-to-speak-on-innovation-panel-at-hangar-hangout-event) [  ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA8AAAAIAQMAAAAcHTexAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAtJREFUCNdjYMAOAAAYAAFNB2pIAAAAAElFTkSuQmCC)   ](https://www.iqmetrix.com/news/bc-tech-spotlight-on-iqmetrix) [    ](https://www.iqmetrix.com/news/iqmetrix-endless-aisle-solution-powers-samsung-customer-engagement-award-win) [  ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA8AAAAIAQMAAAAcHTexAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAtJREFUCNdjYMAOAAAYAAFNB2pIAAAAAElFTkSuQmCC)   ](https://www.iqmetrix.com/news/national-post-skilled-homegrown-workers-help-saskatchewan-technology-company-excel)