---
title: "Digital Signage At Retail: Content Is King"
date: 2012-06-15T18:02:00-07:00
canonical_url: "https://www.iqmetrix.com/news/digital-signage-at-retail-content-is-king"
section: News
---
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   [Link to original article (login required).](http://www.marketnews.ca/content/index/page?pid=11669%20)

**Date:** June 15, 2012

**Published in:** *Marketnews*

\[Below is an excerpt of the original article. [View the full article here (login required).](http://www.marketnews.ca/content/index/page?pid=11669%20)\]

By Marc Saltzman

**In the Cloud:** Cloud computing is changing the way data is managed, accessed, delivered and stored for many businesses; and the digital signage space is no exception. Christopher Krywulak, President and CEO of Vancouver-based iQmetrix, says his company’s XQ Interactive Retail suite of in-store digital solutions takes advantage of Windows Azure technology to offer retailers a Cloud-based retail solution.

![](https://assets.iqmetrix.com/migration/wp-content/uploads/shared_images/Marketnews%20-%20XQ%20Interactive%20Retail%20product%20shot.jpg)

“There is no need for local hardware or servers,” Krywulak elaborates. ​“And no technical expertise is required when installing cloud-based media players. All you need is a standard fixed-line Internet connection and you’re ready to go within minutes. Cloud-based media players use the Internet to connect to an online service, ensuring they are operating correctly and displaying the latest content.”

Krywulak also points out that a Cloud-based service allows users to manage content from one centralized location. Support and free software updates are available ​“from the moment you trial the solution through to rolling out a network of a few (or maybe a few thousand) media players,” he adds.

 ![](https://assets.iqmetrix.com/migration/wp-content/uploads/shared_images/Marketnews%20-%20CK%20headshot.jpg)

  

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