---
title: Designing The Next Generation Of Wireless Retail Spaces
date: 2012-03-27T16:45:00-07:00
canonical_url: "https://www.iqmetrix.com/news/designing-the-next-generation-of-wireless-retail-spaces"
section: News
---
- [  ](http://twitter.com/iQmetrix)
- [  ](https://www.facebook.com/pages/iQmetrix/167877886558671)
- [  ](http://www.linkedin.com/company/iqmetrix)
- [  ](http://www.youtube.com/user/iQmetrixCorp)
- [  ](https://www.instagram.com/iqmetrix/)
 
 

  [Back](https://www.iqmetrix.com/resources/newsroom) 

   [Link to original article.](http://www.retailtouchpoints.com/mobile/1474-designing-the-next-generation-of-wireless-retail-spaces)

**Published in:** *Retail TouchPoints*

**Date:** March 27, 2012

By Alen Puaca, Creative Director, iQmetrix

Excerpt from article:

*![](https://assets.iqmetrix.com/migration/wp-content/uploads/shared_images/Puaca%20in%20Retail%20TouchPoints.jpg)“I think we are most interested in the idea of shopping as a new kind of public space. How can we enrich these experiences? Can we bring new content, information, ideas and visual experiences to shopping in a thoughtful and dynamic way?”*

This quote, from New York City-based design studio [2×4 Inc.](http://2x4.org/work/17/Harvard+Art+Museum+/), defines the direction in which new types of physical retail locations must go.

The entire retail industry already has experienced a tectonic shift due to e-Commerce, mobile apps and social networking. Brick-and-mortar retailers, cognizant of increased competition from newer virtual retailing, must undergo a similar transformation, but of a different nature.

[Read the rest of article.](http://www.retailtouchpoints.com/mobile/1474-designing-the-next-generation-of-wireless-retail-spaces)

  

  - [  ](http://twitter.com/iQmetrix)
- [  ](https://www.facebook.com/pages/iQmetrix/167877886558671)
- [  ](http://www.linkedin.com/company/iqmetrix)
- [  ](http://www.youtube.com/user/iQmetrixCorp)
- [  ](https://www.instagram.com/iqmetrix/)
 
 

  

 Subscribe to our newsletter

 You have opted out of some cookies, meaning that our demo form is not available to you. Please email sales@iqmetrix.com or call us on 1.866.476.3874 to get started.

 

  

 

   [  ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA8AAAAIAQMAAAAcHTexAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAtJREFUCNdjYMAOAAAYAAFNB2pIAAAAAElFTkSuQmCC)   ](https://www.iqmetrix.com/news/iqmetrix-to-speak-on-innovation-panel-at-hangar-hangout-event) [  ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA8AAAAIAQMAAAAcHTexAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAtJREFUCNdjYMAOAAAYAAFNB2pIAAAAAElFTkSuQmCC)   ](https://www.iqmetrix.com/news/bc-tech-spotlight-on-iqmetrix) [    ](https://www.iqmetrix.com/news/iqmetrix-endless-aisle-solution-powers-samsung-customer-engagement-award-win) [  ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA8AAAAIAQMAAAAcHTexAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAtJREFUCNdjYMAOAAAYAAFNB2pIAAAAAElFTkSuQmCC)   ](https://www.iqmetrix.com/news/national-post-skilled-homegrown-workers-help-saskatchewan-technology-company-excel)