---
title: “Designing next-gen retail places”…
date: 2013-07-02T14:26:00-07:00
canonical_url: "https://www.iqmetrix.com/news/designing-next-gen-retail-places"
section: News
---
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   [Link to original article.](http://birdseyevieweu.wordpress.com/2013/06/27/designing-next-gen-retail-places/)

**Date:** June 27, 2013

**Published on:** Birdseyevieweu.wordpress.com

“Designing next-gen retail places”…

… or why and how a retail place must be organised as a ​“third place”.

This [​“white paper”](http://birdseyevieweu.files.wordpress.com/2013/06/130000-iqmetrix-designin-nextgen-retail-places.pdf) published by IQmetrix confirms some spreading notions we also observe and encourage.

“The goal is to make the place a destination, not just an utilitarian space….”

To achieve this, 2 main points says this paper :  
\- the importance of design – mixing activities (ad business) to create long term relationship with customers The 2d point is illustrated by this article : ​“The future of retail : from revenue generator to R&D engine”. Read [here](http://birdseyevieweu.wordpress.com/2013/01/16/the-futur-of-retail-from-revenue-generator-to-rd-engine/ "The futur of retail : from revenue generator to R&D engine")

There is a sector actually perfectly reflecting the 2 points and massively evolving : food.  
 Could we find here the expression of the so called ​“customer experience”?  
 Lets come back to our ​“posts serie” regarding food spaces and continue this reflection :  
\- ​“Tasting on the go” – read [here](http://birdseyevieweu.wordpress.com/2013/03/12/tasting-on-the-go-food-concept/ "Tasting on the go [food concept]")  
\- ​“Feeling food” – read [here](http://birdseyevieweu.wordpress.com/2013/04/10/feeling-food-trend/ "Feeling food [trend]")  
\- ​“Food & fomats” – read [here](http://birdseyevieweu.wordpress.com/2013/04/11/food-formats-retail/ "Food & formats [retail]")  
\- ​“The dining experience, a concept?” – read [here](http://birdseyevieweu.wordpress.com/2013/04/13/the-dining-experience-a-concept-food/ "“The dining experience”, a concept? [food]")

Source : [iQmetrix](http://www.iqmetrix.com/)

  

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