---
title: "AT&T Product Center: Retail Management Enables Scalable Growth"
date: 2012-02-26T16:05:00-08:00
canonical_url: "https://www.iqmetrix.com/news/at-t-product-center-retail-management-enables-scalable-growth"
section: News
---
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   [Link to full article (p. 34).](http://dig.ismretail.com/issue/56078)

**Published in:** *Integrated Solutions For Retailers*

**Date:** March 2012 issue

**Excerpt:**  
 When Mark Butler and Tony Saraceni, president and VP, respectively, of AT&T Product Center, had the opportunity to expand their portfolio of stores, only one thing stood in their way -- an inefficient retail management system.

AT&T Product Center is a dealer for AT&T, and it has the same look and feel as teh corporate-owned and -operated AT&T stores. Indeed, AT&T Product Center caters to consuemrs as well as the B2B community. The retailer is exclusive to AT&T products and services, and it offers phones that operate on the AT&T network. In 2007, Butler and Saraceni had plans to grow their Bellmore, NY-headquartered AT&T Product Center stores from 5 to 21. ([Read more: p. 34](http://dig.ismretail.com/issue/56078))

  

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