Whitepaper

Achieving a 360-Degree Customer View

How Retailers Can Lead with Unified Commerce – Wireless Edition

The conversation around unified commerce is happening in every sector of the retail industry. It’s not just another name for omnichannel – it’s a strategy for those who seek to completely understand shoppers' needs and give consistent, high-value service across all touchpoints.

What's Inside

Defining Unified Commerce

Unified Commerce is more than omnichannel. Discover the differences, and see the evolution from Single-Channel to Multichannel to Omnichannel to Unified Commerce.

Why a Unified Platform is Essential for Unified Commerce

For a Unified Commerce strategy, you can have many of different technology systems, but you need one source of truth to bring all the data points together. That comprehensive view leads to efficient resource management and more sales.

Unified Commerce in Action in Wireless Retail

See the shoppers' journey from both a front-of-house and back-of-house perspective. Understand why having that 360-degree view of your customers is more profitable.

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