Every day it becomes more challenging for retailers to deliver the best customer experience through seamless omnichannel strategies. They must integrate back-end and front-end processes while keeping a close watch on delivering consistency across channels. Winning strategies are focused around a centralized platform that can update data such as purchase history, inventory, POS and CRM in real time.
This whitepaper details the six key benefits to a centralized commerce platform, and includes case study examples of each tactic from Walgreens, Apple, Walmart, Amazon, Verizon and Warby Parker.
To find out how these benefits can provide increased consistency, efficiency and convenience to build a successful cross-channel brand experience, download the whitepaper, titled:Omnichannel Retail Moves From Channel To Platform.