RetailWire and iQmetrix surveyed nearly 300 retail industry execs and managers to better understand how retailers are using in-store technologies to try to provide shoppers with truly omnichannel experiences.
Get this report for key findings from the research and recommended actions. You’ll learn:
- Which areas of in-store technology retailers are prioritizing for investment;
- The biggest challenges to implementing customer-facing in-store technologies;
- What actions retailers are taking to better serve smartphone-equipped shoppers;
- How stores are attempting to compete with the digital experience.