Grow Smarter: How BI helped Connect Wireless steer the business forward (1 of 2)
Connect Wireless has come a long way since opening its doors in Boise, Idaho 13 years ago. The company grew from one location to 17 and in May 2013, it was presented with an opportunity to acquire 18 additional stores. Connect Wireless was already utilizing iQmetrix’s business intelligence (BI) solution, but it began to realize the full value of BI’s capabilities as it moved post-acquisition: the next phase of the company’s growth.
The Problem: In order to take advantage of the newly acquired locations, Connect Wireless not only needed to create a plan to transition its BI reporting practices to the new stores, but also determine how to use this data to grow the business post-acquisition.