---
title: "2022 Holiday Smartphone Sales: Apple the Clear Winner Despite Supply Challenges"
date: 2023-03-08T07:57:00-08:00
author: Ash Kreider
canonical_url: "https://www.iqmetrix.com/industry-intelligence/2022-holiday-smartphone-sales-apple-the-clear-winner-despite-supply-challenges"
section: Industry Intelligence
---
- [  ](http://twitter.com/iQmetrix)
- [  ](https://www.facebook.com/pages/iQmetrix/167877886558671)
- [  ](http://www.linkedin.com/company/iqmetrix)
- [  ](http://www.youtube.com/user/iQmetrixCorp)
- [  ](https://www.instagram.com/iqmetrix/)
 
 

    [From our recent blog post](https://www.iqmetrix.com/blog/2022-holiday-smartphone-sales-apple-the-clear-winner-despite-supply-challenges):

Between ongoing supply chain disruptions, runaway inflation, and consumer belt-tightening caused by the increased cost of living, forecasts for the 2022 holiday shopping season were decidedly gloomy. [Analysts predicted](https://www.iqmetrix.com/blog/get-ready-for-a-potentially-rocky-peak-retail-season) a 2.5% growth in total holiday revenue – a net decrease in a year that has averaged 7.1% inflation. Holiday revenue did come in higher than expected, [up 7.6% from last year](https://www.mastercard.com/news/press/2022/december/mastercard-spendingpulse-u-s-retail-sales-grew-7-6-this-holiday-season/) *before* inflation – making the actual growth either flat or very modest.

So how did this year’s holiday shopping season shake out for wireless retail?

   ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAvAQMAAADQEdhaAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAxJREFUCNdjYBhEAAAAjQABjZeQrwAAAABJRU5ErkJggg==)  

  - [  ](http://twitter.com/iQmetrix)
- [  ](https://www.facebook.com/pages/iQmetrix/167877886558671)
- [  ](http://www.linkedin.com/company/iqmetrix)
- [  ](http://www.youtube.com/user/iQmetrixCorp)
- [  ](https://www.instagram.com/iqmetrix/)
 
 

  

 Subscribe to our newsletter

 You have opted out of some cookies, meaning that our demo form is not available to you. Please email sales@iqmetrix.com or call us on 1.866.476.3874 to get started.