The Do’s and Don’t for a Wireless Retailer

As a business owner, there are many aspects of your business that keep you awake at night such as optimizing operations, maximizing profits, increasing customer conversion rates, along with many others. In an attempt to ease your mind (so you can get back to a restful sleep), we’ve compiled some tips and tricks about two important facets of your business; investing in your sales staff and optimizing the in-store experience. Let’s look at how we can create a loyal, repeat customer — one opportunity at a time! 

Investing in your sales staff is important.

Your staff are your number one resource, as they separate your store from the competition. Help staff guide your customers’ buying experience and turn one visit into many visits. Here are two key ways to elevate your sales associates: 

Knowledge is power. When a customer walks into a store, the often look for a sales associate to assist them as a product expert. They value when associates can explain the difference between two brands or two products, and clarify the available options to help them make the best possible selection suited to the needs they came into the store to fill.

Don’t be pushy. You only get one chance to make the first impression with your customer. Separate yourself from being just a sales person” by understanding what kind of experience you want to give your customer. It is important to listen to them and try to understand their needs before providing suggestions. Asking questions and honing in on why a customer came into your store helps build a relationship of trust and respect. Don’t assume you know what they want and don’t pressure them to make a purchase; rather act as a resource and guide in their retail experience.

Experience is everything.

Enhance your in-store experience to increase sales and create repeat customers. When a customer walks into your store, they expect to find what they need. It’s your job to make sure you don’t leave them disappointed.

Don’t let your inventory let you down. Optimizing inventory levels is imperative to keeping your store front fully stocked and your customers satisfied. However, situations arise where your store runs out of a product and when that happens, you’re in danger of losing a sale. Fear not! Utilizing interactive retail solutions provides your customers the ability to virtually purchase the product they need and ship it at their convenience. Whether in-store or virtually through Dropship, you’ll enable your customers to purchase what they need.

Loyalty isn’t created over night.

Establishing rapport and highlighting your expertise creates a bond between your store and your customer. Now that you’ve created relationship, it’s important to nurture it properly.

Know your customer. Follow-ups and call backs are only the beginning in creating loyal, repeat customers! Engage consumers with meaningful, genuine content and provide them with incentives that will keep them coming back for more. Keep in mind that none of this is possible without the proper details. Take the time to accurately capture your customers pertinent information to create the link between your business and your customer – your pockets will thank you!

We’ll discuss this, and many other topics on business optimization and RQ utilization at our upcoming RQ Bootcamp event. Join us in Scottsdale, Arizona for more ways to facilitate growth and continued success, starting with your employees and RQ!