--- title: The Best Seat in Telecom This October is Your Couch date: 2026-09-28T07:00:00-07:00 author: Niki Blott canonical_url: "https://www.iqmetrix.com/blog/the-best-seat-in-telecom-this-october-is-your-couch" section: Blog --- - [ ](http://twitter.com/iQmetrix) - [ ](https://www.facebook.com/pages/iQmetrix/167877886558671) - [ ](http://www.linkedin.com/company/iqmetrix) - [ ](http://www.youtube.com/user/iQmetrixCorp) - [ ](https://www.instagram.com/iqmetrix/) [Back](https://www.iqmetrix.com/resources/blog) Every industry has its big-stage moment. The lights dim, the room goes quiet, and a few hundred people lean in at once to hear where things are headed next. For the past two years, the iQmetrix Telecom Industry Address & Product Announcements had that moment on the SummitX stage. This year, it’s pulling up a chair in your living room. As the person who usually packs the booth crates, I can tell you this is the lightest event I’ve ever shipped, and the heaviest on insight. The 2026 Telecom Industry Address & Product Announcements goes live on Wednesday, October 28. You’ll get the megatrends reshaping telecom, the first look at brand-new industry research, and what’s next for the [Intelligent Commerce Operating System](https://www.iqmetrix.com/intelligent-commerce). It’s the kind of perspective that usually comes with a flight, a hotel, and a conference pass. This year, it comes with whatever’s already in your fridge. Every good conference sends attendees a guide before the big day, so here’s yours: ### **Your travel itinerary** Your commute is the walk from the kitchen to the couch. Allow extra time if the dog has claimed your spot. Pick the 90-minute session that fits your day: - **Session 1:** 1:00 p.m. UK / 2:00 p.m. CET / 9:00 a.m. ET / 7:00 a.m. MT - **Session 2:** 12:00 p.m. ET / 10:00 a.m. MT / 9:00 a.m. PT Both sessions cover the same content, so choose whichever lines up best with your calendar. ### **The dress code** Business casual, with the emphasis on casual. It’s a virtual event, so attendee cameras stay off. Sweatpants are officially conference-approved. ### **What’s on the agenda** The pace of change in telecom is running ahead of most planning cycles. AI ambitions are everywhere, customer expectations keep shifting, and the commerce models that worked a few years ago are being rewritten in real time. The hard part is knowing which of those shifts will matter to your business in the next 12 months. ***The megatrends, and the first look at the data.*** We surveyed ***telecom leaders across the ecosystem***, and hundreds of them told us how they’re responding to AI, changing customer expectations, and evolving commerce models. The Industry Address is where those results go public for the first time, and where we unpack what they mean for the year ahead. ***An Intelligent Commerce Operating System****.* Next, we connect those trends to the architecture that has to support them and look at why ***intelligence*** belongs at the heart of how telecom commerce runs. ***Product announcements and the road ahead.*** We close with what iQmetrix is building next and our vision for where telecom commerce goes from here. ### **The catering** For once, you’re the one choosing catering at a conference. Swap the lukewarm conference sandwich for your own kitchen, a full-size coffee, and snacks picked by the most qualified person in the room: you. ### **Who’s in the room** Now in its seventh year, the Industry Address brings together telcos, retailers, and industry partners from across the globe for one shared conversation about what comes next. Your peers will hear it live, at the same moment, and walk into their next planning meeting with it. Make sure you’re among them. ### **Can’t make it live?** Register anyway. Every registrant gets the conference swag bag: the full recording, including the first look at the research findings, and a clear read on what 2027 could bring. It’s lighter to carry home than a branded tote, too. ### **Save your seat (the comfy one)** Two sessions, one day: Wednesday, October 28. A front-row seat to the future of telecom commerce. All you need to bring is your curiosity. The couch is optional, but strongly recommended. [ Register Now ](https://www.iqmetrix.com/events/2026-telecom-industry-address) - [ ](http://twitter.com/iQmetrix) - [ ](https://www.facebook.com/pages/iQmetrix/167877886558671) - [ ](http://www.linkedin.com/company/iqmetrix) - [ ](http://www.youtube.com/user/iQmetrixCorp) - [ ](https://www.instagram.com/iqmetrix/) Subscribe to our newsletter You have opted out of some cookies, meaning that our demo form is not available to you. Please email sales@iqmetrix.com or call us on 1.866.476.3874 to get started. 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