From the technology trends at CES 2018 to wondering what big announcements will come at Mobile World Congress Barcelona it can be easy to get bogged down with having the newest technology. Among these the most important of trends is shopper engagement and with Valentine’s Day coming up, I thought we sould highlight the importance of showing your customers you appreciation. We could all use a little more love in our lives, especially at this time of year! Here are a few ways you can help to show your customers that you care.
The Importance of Understanding Customer Psychology
It’s very important to remember that understanding customer psychology is one of the most meaningful things you can do to help your customers feel the “love”. A recent trend in the customer psychology area of wireless retail is digital signage. The addition of visual merchandising to your store that will help to give your customers a sense of control and personalization. Consider adding targeted digital signage to your space increase customer engagement; studies have shown that digital signage is 34% more effective at promotion than standard print signage.
Having Happy Sales Associates
It’s said that the key to having happy customer is having happy employees. One of the best ways to have engaged and happy employees is by equipping them with all the tools they need. Frequent training is one of tactics at your disposal, to help your employees feel empowered while on the sales floor. An extension of this is to equip your sales associates with Endless Aisle and Dropship. This will not only allow your staff to offer more to your customers but will also give them the option of convenience by offering shipment to their home.
Ensuring the Sales Process is Seamless (and Quick)
Time is money and we all know how long and tedious the sales process for wireless retailers can be. Ensuring you have a POS that can make the process as seamless and quick as possible will show your customers that you care about their time. From keeping your customer involved in the sales process to a back-end POS that integrates with your carrier, having a robust POS is the key to ensuring that the customer journey in your store truly shows your customer the love.
If you’re looking to spread the love this February employ the tips above to your in-store strategy. It will help to ensure that you will have a great start to 2018!
Looking for more ways to utilize shopper psychology? Take a look at our blog post.
Shutterstock / eggeegg, Igor Kardasov, Canadapanda