--- title: “King of Customer Experience” and World-Class Endurance Athlete to Headline SummitX 2025 date: 2025-08-06T16:02:00-07:00 author: Niki Blott canonical_url: "https://www.iqmetrix.com/blog/king-of-customer-experience-and-world-class-endurance-athlete-to-headline-summitx-2025" section: Blog --- - [ ](http://twitter.com/iQmetrix) - [ ](https://www.facebook.com/pages/iQmetrix/167877886558671) - [ ](http://www.linkedin.com/company/iqmetrix) - [ ](http://www.youtube.com/user/iQmetrixCorp) - [ ](https://www.instagram.com/iqmetrix/) [Back](https://www.iqmetrix.com/resources/blog) Are you ready to Reimagine Everything? The stage is being set for SummitX 2025, and to truly reimagine your future in retail, you need perspectives that challenge your limits and redefine what’s possible. Today, we are buzzing to announce the first two powerhouse keynote speakers who will help you do just that: leading consumer behavioralist **Ken Hughes** and record-breaking endurance athlete **Colin O’Brady**. ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACYAAAAZAQMAAABn386VAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAxJREFUCNdjYBiMAAAAlgABYhYN0gAAAABJRU5ErkJggg==) # **Reimagine Your Customer** with Ken Hughes In a world where the customer is the new center of the universe, how do you build unbreakable loyalty? You’ll get the answers from **Ken Hughes**, the renowned ​“King of Customer Experience”. At SummitX, you’ll hear from one of the world’s leading authorities on modern consumer culture, who blends his understanding of consumer psychology and retail futurology to explore the needs of the new consumer. Ken will challenge you to rethink your customer and employee experience strategies, showing you exactly what it takes to win the race for relevance. Get ready for a session infamous for its energy, entertainment, and passion. ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACYAAAAZAQMAAABn386VAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAAxJREFUCNdjYBiMAAAAlgABYhYN0gAAAABJRU5ErkJggg==) # **Reimagine Your Potential** with Colin O’Brady What would it take for you to achieve something you thought was impossible? Learn how from **Colin O’Brady**, one of the world’s foremost experts on mindset and a 4-time world record holding endurance athlete. Colin is known for achieving what The New York Times called ​“one of the most remarkable achievements in polar history” — the world’s first solo, unsupported crossing of Antarctica. But his story is more than an incredible adventure; it’s a blueprint for the resilience and determination required for exceptional leadership and high-performance teamwork. At SummitX, Colin will translate his experiences from the most extreme places on Earth into a practical framework for your business. You’ll leave with actionable strategies to foster innovation, cultivate trust, and build a collaborative culture. His session will give you the tools to unlock the potential within your teams, lead with a unified vision, and empower your organization to go beyond its own perceived limits. These two incredible speakers are just the start of what you’ll experience at SummitX. Stay tuned as we announce more thought leaders who will be joining us to help you **Reimagine Everything.** Here’s how you can stay involved: - **[Explore the full agenda](https://web.cvent.com/event/0480342d-cf95-41b6-a20c-6acfde2dc558/websitePage:7e517d12-cdf1-44a0-8869-91bced111f5d)** to see our growing lineup of sessions and speakers. - **[Register today](https://web.cvent.com/event/0480342d-cf95-41b6-a20c-6acfde2dc558/summary)** to secure your spot among the best and brightest in telecom retail. You won’t want to miss it! [ Learn more about SummitX ](https://www.iqmetrix.com/summitx) - [ ](http://twitter.com/iQmetrix) - [ ](https://www.facebook.com/pages/iQmetrix/167877886558671) - [ ](http://www.linkedin.com/company/iqmetrix) - [ ](http://www.youtube.com/user/iQmetrixCorp) - [ ](https://www.instagram.com/iqmetrix/) Subscribe to our newsletter You have opted out of some cookies, meaning that our demo form is not available to you. Please email sales@iqmetrix.com or call us on 1.866.476.3874 to get started. 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