In iQmetrix’s Survival Guide for Wireless Retailers, we take a look at where the industry began and where we are now. As the guide puts it, “Looking back on how far we’ve come in just a decade, and knowing what’s on the horizon (think Internet of Things and billions of connected devices), the future is very bright for wireless retailers, if they can keep up with the speed of innovation and consumer expectations. It will be survival of the fittest, and the battleground will be the point of sale.” With this in mind, here are some ways an integrated POS will streamline your business.
1. Appointment scheduling
What is worse than having a broken phone? Waiting forever to get it fixed. Offering your customers the ability to schedule appointments – whether it be for service and repair or training on a device – helps keep customers happy and having positive experiences while maintaining order in your retail store. On top of this, by having appointment scheduling integrated with your cell phone store POS, management can better predict demand and therefore schedule staff accordingly, resulting in less wait time for customers.
2. Seamless transactions
Nobody likes having to swipe their credit card more than once for a purchase. Retailers with in-store and online items integrated through their POS can make sure this doesn’t happen. For example, if a customer is in-store buying a new phone and carrier plan but only likes cases online, they can buy everything on one invoice - swiping once. They leave the store with the phone and plan while the case gets delivered to their home via drop ship.
3. Buy online & reserve in-store OR order in-store & ship to home
People love getting the latest phones and gadgets! However, waiting hours to buy these items is less exciting. According to Forrester’s Omnichannel Maturity Assesment, in 2016, 49% percent of U.S. online adults reported using “buy online, pick up in-store” or “reserve online, pay, and pick up in-store” options when shopping online. If retailers have Buy Online, Reserve In-Store or Order In-store, Ship to Home integrations, they can be more prepared for phone launches such as the iPhone 8 coming this Fall. Customers could pre-order phones online and pick them up in-store when the inventory becomes available. This would avoid chaos for the retailers in-store, help them understand inventory levels better, and help create a great experience for their customers. When the phones do become available, retailers could use integrated systems to contact their customers, keeping them coming in in an orderly fashion.
4. Returns process
We’re all more willing to buy items online if we know there is an option to return it in-store should we not like it. Having consistency across your business in this respect is important. If you’re going to offer Buy Online, Ship to Home or Buy Online, Reserve in Store, the second half of the offering needs to include a Return In-Store option, not just ship back. An integrated POS helps ensure you are able to accept that inventory back into your store even if you’ve never stocked it before, and ensures you can easily RMA it back if needed.
These are just a handful of ways you can streamline your business. To learn more, download our Whitepaper on Choosing a next-gen POS solution.