Understanding your customers’ path to purchase has never been more complicated. It’s no longer so much a linear path, but more closely resembles a maze where your shoppers can enter and exit just about anywhere.
While 85% of retailers say they want to better understand their consumer’s path to purchase, less than half (45%) understand the crucial interplay between online touchpoints and in-store behavior. Closing that gap will be critical for retailers’ efforts to make real-time personalization a reality.
In the world of wireless retail, the stakes are particularly high to remain competitive for the long term.
It’s important to engage each shopper at the appropriate time and touchpoints to build sustainable customer relationships.
We’ve put together an interactive infographic that identifies 5 ways retailers can react in real time to customer behavior, motivating sales, and building brand loyalty. Using the right analytics tools, retailers can reinforce shopper actions with personalized messaging at key decision points, using a combination of behavioral data, endless aisle inventory, mobile payment options, and post-purchase communications.
Looking for even more information on how to personalize the path to purchase? Download our whitepaper, Personalizing Every Customer’s Path to Purchase.