2010 iQmetrix Wireless Summit: A First Look at Innovation’

You get a first look at innovation here,” says Jonathan Bergman a 2010 Summit attendee, WiBOC member and CEO of Sell Well Now, a Missouri-based wireless retail consulting firm. So if you’ve never come to this show, you’ve got to come to this show.

It’s also about the connections you make,” he adds. We not only get to meet dealers from all over the place, but all these vendors (in the Vendor Showcase), which really helps us learn more about the industry, find out best practices and just make a lot of friends.”

As Bergman can attest, iQmetrix’s 6th annual Wireless Summit, held from Oct. 17 to 19, 2010 in Scottsdale, AZ was a smash hit. This year’s event, sponsored by BlackBerry, featured an all-new DevLounge, an Interactive Retail Display, an Expanded Vendor Showcase and an Ultimate Sports Night on top of its line-up of great speakers and educational content.

I had the privilege of attending the Summit for the first time this year. I sat in on as many sessions, presentations and keynote addresses as possible. In short, it was a phenomenal event that allowed me to learn more about the company I work for, to put faces to names of people we work with and to ultimately have a great time in Scottsdale.

I came to realize why so many retailers, vendors and carriers, from across North America, go out of their way to be a part of the Summit: It’s worth it.

The Wireless Summit is not just about technology and networking; it’s about learning how to improve your business, and more specifically, how to better utilize iQmetrix software to do so. iQmetrix tailored the Summit’s breakout sessions to appeal to clients of all sizes -- with specialized, hands-on training and scenario-based learning opportunities –- so that users can improve their knowledge of RQ4 and XQ.

If you’re interested in reading my notes from the sessions I attended, visit http://www.iqmetrix.com/events/wireless-summit on the new iQmetrix website!

Some highlights and quotes from major sessions include:

Industry Keynote: Craig McLennan, Managing Director (N.Am.) - RIM

  • It’s an honor to be here: I’m representing a successful Canadian company, at an event held by another successful Canadian company. That’s a rarity.”
  • 1 in 12 people in North America own a BlackBerry, which makes up 34 percent of the U.S. smartphone market.
  • BlackBerry is number-one for engagement on Facebook (22 million users), number-one for Twitter (8 million downloads). It has 35 million app users (BlackBerry App World) and 265 million BBM users (500% growth).

What’s New with RQ4:

  • New lock on idle” function.
  • PocketRQ will be released Nov. 152010!

Experience Matters: Chris Krywulak, President & CEO - iQmetrix 

  • Three waves of wireless: Feature Phones, Smartphones, Tablets (now)
  • Are we paddling hard enough to catch this Third Wave? Can we ride it?”
  • My grandpa would be very happy to see how far the retail and technological spaces have come: the customer has plenty of choice and plenty of control. That’s why the customer experience matters.

Keynote Address: Kevin Carroll, Founder - Kevin Carroll Katalyst

  • Playing – throwing, kicking and chasing after The Ball – symbolized something for young Kevin: an escape from his difficult reality.
  • I traveled around the world, doing this work for Nike and I saw play.’”
  • Play gives you creative confidence, resilience… change.”
  • Kevin’s grandfather would say, Don’t talk about it; be about it.”

Keynote Address: Marc Kielburger, Co-Founder - Free The Children and Me to We

  • We work with a million kids around the world and what we’ve learned about this generation – the Millennial generation – is that it’s made up of really engaged, global citizens.”
  • What started as one Free The Children club in one school is now (15 years later) 4,000 clubs in 4,000 schools.
  • 218 million children around the world don’t get to go to school; there are 300,000 child soldiers around the world.
  • A lot of people think that non-profits need to operate more like for-profits. I agree. But non-profits create a culture, and have a lot to teach for-profits as well.”
  • Non-Profit best practices for For-Profits: Create a culture of Listening, Community, Meaning, Gratitude, and Legacy.

Finally, here are some news articles about the 2010 Wireless Summit, for your reading pleasure:

CEO of iQmetrix talks consumer experience and why it matters- by Sylvie Barak, RCR Wireless (Oct. 19)

BlackBerry upbeat at Wireless Retail Summit- by Sylvie Barak,RCR Wireless (Oct. 18)

Protect Cell is the First Handset Protection Company to Offer Complimentary Identity Theft Restoration Service- Protect Cell Press Release (Oct. 18)