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Daily Dose of iQ: Not All In-Store Phone Behaviors Are Created Equal

May 14, 2012 — Allan Pulga
Nielsen - Smartphone In-Store Activities by Store Type

Consumers are definitely using their smartphones at an increasing rate to assist their in-store shopping. However, a new study from Nielsen indicates the shopping functions they're using on their phones vary according to store type.

The highlights:

iQmetrix's XQ Browse is a Hit at CTIA Wireless 2012

May 12, 2012 — Allan Pulga
XQ banner - VFS OOMPH

Link to original article.

Date: May 12, 2012

Published on: OOMPH.vfs.com

By Michael Boyce, Digital Design Community Cultivator

iQmetrix Unveils Solutions That Bring Online and Mobile Experiences In-Store

May 8, 2012 — Allan Pulga

-- Interactive, Flexible and Engaging Applications for Retailers and Consumers Highlighted at CTIA 2012 --

NEW ORLEANS (CTIA Booth #1432) May 8, 2012 – iQmetrix, the leading provider of retail management software for the North American wireless industry, today announced three new retail solutions that bring elements of the online shopping experience into the physical store: XQ Interactive Retail™ AppStream™, XQ Interactive Retail Browse™ for iPad®, and PocketRQ™ Inventory.

Daily Dose of iQ: Leveraging the Advantages of the In-Store Experience

May 7, 2012 — Allan Pulga

Our theme at CTIA this year was "Energizing Retail End to End," and this means connecting virtual (online and mobile) and physical (in-store) retail channels, and managing these channels from the back-of-house operations (RQ4) to the front-of-house customer experience (XQ).

The central hub for all of these retail experiences is the physical store itself.

93% of In-Store App Users Make Purchases at Physical Stores

iQmetrix Helping Cricket Agents' Profitability

May 1, 2012 — Ken Burdon
WIBOC-Cricket event in St. Louis, MO

iQmetrix participated in a recent WiBOC-sponsored workshop for Cricket agents in and around St. Louis, MO. The all-day workshop facilitated by Jonathan Bergman of Hire Well Now was well attended by Cricket agents looking for ways to increase profitability in an industry known for lower margins than their traditional postpaid cousins.  

Jonathan’s message was pretty simple: “Sell more stuff.” But it was the unique ways of doing exactly that, which Jonathan conveyed, that the agents found most appealing.

Daily Dose of iQ: Excuse me, what? Best Buy to Embrace Showrooming?

Apr 26, 2012 — Allan Pulga

OK, OK, so for weeks now, the bloodthirsty business media have been reporting on Best Buy's woes (marked recently by the resignation of CEO Brian Dunn), and our blog has been no exception.

The commonly accused drain on Best Buy's business has been "showrooming," a phenomenon by which online retailers (Amazon especially) capitalize on physical stores and mobile price-check apps to poach sales in real-time.

Daily Dose of iQ: AT&T's $350M 'Aspire' Program Identifies Need for Skilled Workers in Wireless Industry

Apr 25, 2012 — Tara Bartlett
ATT Aspire Program promo photo

Last week (April 16), David Goldman of CNNMoney reported on AT&T's new $350 million "Aspire" program, designed to groom new U.S. workers to help fill its need for technical staff.

Daily Dose of iQ: Beyond Foot Traffic -- Location Tracking for Physical Stores

Apr 10, 2012 — Allan Pulga

With the rise of e-commerce over the past decade, following web analytics related to sales conversions has become a standard practice. Similarly, brick-and-mortar retailers have long used different methods of tracking foot traffic into their stores, comparing that data with sales figures to come up with appropriate staffing strategies.

Daily Dose of iQ: Sephora's In-Store Social and Mobile Makeover

Apr 9, 2012 — Collin Prior
TechCrunch - Sephora's social and mobile makeover

High-end cosmetics retailer Sephora is using integrated technology to ramp up its in-store experience.

"Sephora today rolled out what it’s calling a 'social and mobile makeover,'" wrote TechCrunch's Colleen Taylor (April 8).

Daily Dose of iQ: Major Retailers Optimize Mobile Channels to Drive Sales

Apr 3, 2012 — Allan Pulga
Staples Walmart Sears mobile sites

"Brands must now be able to optimize mobile channels (using mobile sites and mobile apps) in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish in order to remain relevant," wrote Direct Marketing News' Juan Martinez (April 1).

Martinez points to the CEA's February 2012 M-Commerce Forecast numbers:

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