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Brightstar CEO, Marcelo Claure: Balancing the New World of Wireless. How to Prosper in Today's Reality

How the wireless industry is evolving.

  • We are in the fastest, most exciting industry in the world. Wireless connectivity is higher than ever before. By 2020, experts are predicting there will be 7 mobile devices per person on Earth.
  • In the U.S. we are at a 100% mobile penetration rate. So we, as retailers, need to be cognizant of their changing needs as customers.

How others are reinventing themselves?

Learn How to Drive Accessory Profit at the OFFWIRE Growth Summit 2012

OFFWIRE Keynote Address

Being held August 1-2, 2012 in Omaha, Nebraska, the OFFWIRE Growth Summit brings together the best in the industry for two days of inspiration and fun.

“It’s all about networking and collaborating with owners, executives, managers and buyers within the wireless retail channel,” says OFFWIRE Marketing Coordinator Kelly Young.

‘Portlandia’ Clip Points to Consumer Frustration in Wireless Retail Activations

The comedy series Portlandia, starring Fred Armisen and Carrie Brownstein, debuted last season on IFC and its satire of West Coast yuppie and hipster tendencies is spot on (albeit a little weird at times).

One clip that stood out for us here at iQmetrix was when the protagonists visited a wireless store looking to activate a new phone. They need a phone equipped with GPS tracking in order to locate the mayor of Portland. Sounds simple enough, right? Not exactly.

Take a look at the video below:

Stacy Hamer: Success Stories in Wireless Retail

Stacy Hamer on stage

iQmetrix Executive Account Manager Stacy Hamer shared a number of different success stories from across the wireless industry. The highlights of her five stories are below.

Operational Efficiencies

Stores are overly attached to printing paper.

Premier Locations has gone paperless, in an effort to reduce costs and create better efficiencies:

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